Native Video Ads Beat Social On Brand Favorability: Study
- by Karlene Lukovitz @KLmarketdaily, June 29, 2022
Native video ads in the open web produced a stronger impact on brand favorability and consideration than social or video platforms in a new study.
Results of the Kantar-conducted research, described as an independent multichannel brand impact study, were released by Taboola, whose native ad platform was used in the …
