January 25, 2023
WFA Finds Most Advertisers Satisfied With Agency Rosters, Fewer Plan Changes
- by Joe Mandese @mp_joemandese, July 19, 2022
While the vast majority of global marketers have recently or are currently planning to make changes to their agency roster, the percentage has moderated from just a few years ago, according to the 2022 edition of a tracking study released by the World Federation of Advertisers and The Observatory International …
