Commentary
Competition Spurs Decline In VOD And Online Linear Consumption Per User, Per Service
- by Karlene Lukovitz @KLmarketdaily, August 12, 2022
Although total playtime and number of plays continued to increase across video-on-demand (VOD) and online linear TV in this year’s first half, intensifying competition drove an accelerated decline in user engagement on the individual service level.
But there was one big exception: sports programming.
And while average number of titles …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
