Commentary
Possible Kia Logo Confusion Prompts Multiple Studies
- by Tanya Gazdik , Staff Writer, January 16, 2023
Yet another study is out regarding Kia’s now two-year-old logo and whether customers find it “confusing,” which will no doubt prompt another round of news stories mulling the "problem."
Apparently some consumers see "KN" instead of "KIA."
Distinctive BAT, a Distinctive Brand Asset research consultancy, is the latest to register …
Senior reporter Tanya Gazdik covers automotive, financial services, travel, sports, and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."
