Commentary
Hyundai Continues To Rank Tops In Loyalty For Good Reasons
- by Tanya Gazdik , Staff Writer, January 23, 2023
Hyundai Motor America has ranked first in customer loyalty in the automotive industry for 14 — yes, 14 — consecutive years.
That’s according to the Brand Keys Customer Loyalty Engagement Index. The brand is also in the top 20 among all brands and has finished inside the top 20 every year …
Senior reporter Tanya Gazdik covers automotive, financial services, travel, sports, and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."
