June 3 - 6, 2024
automotive
Automotive Estimated TV Spending Drops 66.8%
- by Tanya Gazdik , March 16, 2023
Automotive estimated national TV spending in February totaled $167.8 million in February compared to $504.9 million for the same period a year ago, down 66.8% year over year, per iSpot.tv.
The decline is due in part to fewer automotive brands buying Super Bowl time this year compared to last year. …
