Horizon Expands 'Why' Group Research Offering To Include Activation Strategy
- by Joe Mandese @mp_joemandese, May 16, 2023
A year after joining Horizon Media consumer research unit the Why Group from VaynerMedia, Senior Vice President-Cultural Intelligence Maxine Gurevich is expanding the group's research offering beyond data and analytics to actual activation strategy services for clients.
“A lot of clients are overwhelmed with such a heavy volume of information and …
