Commentary
For Marketers, Using AI Is One Thing, Disclosing It Is Another
- by Karlene Lukovitz @KLmarketdaily, December 26, 2023
More than half (57%) of marketers report that their companies have already integrated generative AI tools in their marketing and advertising tech stacks, and most say it has had positive impacts.
But nearly three quarters also admit to at least some concern about letting customers know about AI use in …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
"most respondents expressed some wariness about revealing use of AI to customers, with 13% admitting “concern” about creating negative perceptions or impacting brand trust, and 39% saying they are “somewhat” concerned. In addition, 19% said they are “not too” concerned, because they think consumers are open to AI."
PERFECT SOLUTION: LIE ABOUT IT AND DON'T DISCLOSE IT.