retail
In First-Ever Global Campaign, Ikea Encourages At-Home Rebellion
- by Sarah Mahoney @mahoney_sarah, February 20, 2024
Ikea is launching “Do Try This at Home,” the first-ever global marketing campaign from the Swedish retailer. Intended to address the “perma-crisis” of higher living costs, it aims to create “a better everyday life for the many.” It does so by focusing on the fun people can have staying in …
