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Blame it on fatigue, or on distrust of the media. But U.S. adults are much less likely to closely follow the news than they were in 2016, according to a study by Pew Research.
In 2016, 51% followed the news all or most of the time. This year, 36% …
Add this trend to AI + Zero Search impacts, increased privacy regulation, user empowerment via adblockers, and paywall bypass. Publishers need to build relationships with their audience, have diversified revenue channels, and maximize ARPV (average revenue per visitor).
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.