• 5 Management Lessons From Millennials
    In the past decade and a half since Millennials first entered the job market, there has been a huge amount of scholarship and prose about how to more effectively manage Generation Y workers. Much of the focus has been on the challenges associated with an older generation of managers who are struggling to understand and accommodate the needs and expectations of this younger generation.
  • How Social Businesses Can Engage Millennials
    Millennials engage with social media habitually, often checking their profiles daily (or even hourly) from their mobile devices, tablets or laptops. Despite their consistent presence, social businesses have faced many challenges connecting with this particular audience. One key issue: Following businesses through social media is not a priority for Millennials, who prefer to use it to connect with friends and follow celebrities. So how can a business earn the attention of this ubiquitous yet elusive audience and keep them coming back for more?
  • Don't Forget Millennials As Their Market Share of Auto Industry Grows
    Previously believed to be generally uninterested in the auto industry, Millennials have begun to surpass their predecessor (Gen X) in car purchases, as an analysis done by J.D. Power and Associates has proved. Millennials now account for 26% of new car purchases while Gen X accounts for 24%. Baby Boomers still account for the largest segment of new car purchases, holding a majority of 34%, however marketers are increasingly paying less and less attention to the demographic. Gen Y, the Millennials, are the fastest growing segment due to their age, more so, their youth.
  • I Want My Kid TV: What's The Real Appeal Of Millennials' Nostalgia Viewing?
    "Rainbow Brite," "Sailor Moon," "Powerpuff Girls," "The Magic School Bus," "Teenage Mutant Ninja Turtles"-though this may sound like a greatest kid's TV hits of the '80s and '90s list, it's also a list of just some of the recent entertainment reboots and revivals being brought back to life in order to play into Millennials' undying nostalgia.
  • Best Practices When Engaging Millennials Through Social Influencers
    It is no secret that Millennials are, by and large, social media enthusiasts. With the expansion of the social networking landscape in recent history, Millennials are not just connecting online with friends; they are connecting online with thought leaders, experts, idols, and any other figures they are interested in but might not actually know in real life.
  • How Millennials And Instagram Are Changing Advertising
    Advertising on visual platforms is being touted as the future of marketing. Marketers are increasingly shifting their strategies to visual platforms, and the era of Snapshot Marketing is beginning. But the look and feel of the content on these platforms are also beginning to seep outside of social, and Millennials and Instagram-style imagery are changing the way that advertising looks.
  • Branded Tools A Factor In Creating Loyalty
    Millennials are growing up. In my last Engage: GenY contribution, I highlighted the media's tendency to overlook the fact that many older Millennials are already far along in the "game of life," if you will. It goes without saying that the way this generation pursues life's steps is different from that of Boomers and Generation X. Technology has obviously played a huge role in the lives of Millennials and will continue to do so. Because of this, brands should focus on ways in which they can incorporate this technology into their everyday lives.
  • Instagram And Tumblr: Getting Visual With The Millennial Generation
    We are visual creatures. Images convey information to us more quickly - and often more emotively and powerfully - than text or speech. So it makes sense that, in a world full of more content than we can possibly absorb, images and video are the go-to format for connecting with Millennials (a/k/a Gen Y).
  • Snapshot Marketing: The Next Essential Social Media Step
    When social media became a marketing must, Facebook ruled the roost, but even before the outrage over their diminished organic reach began, the conviction that advertising on the platform was effectively reaching Millennials was waning. Meanwhile, Twitter allows for unprecedented real-time personal interactions between consumers and brands, but the network is difficult to get right, and some brands are still trying to figure out how to master something as essential as hashtags. While social media marketing is more essential than ever, it can be unclear to many how best to participate and just where they should be. So what's next? ...
  • Why Are Millennial Working Moms So Happy?
    Even under the best circumstances, finding equilibrium in work-life balance can be challenging for most working parents. Since the oldest Millennials started entering the workforce more than a decade ago, they have collectively made it clear to their employers that they value vacation and time for themselves over most other job perks. Indeed, compared to more aggressively career-minded Generation X or Baby Boomer workers, Millennial workers are the least likely to say that work should play "a very central part" in one's life.
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