Getting married, buying a home, and other big adult decisions are happening later in life for Millennials, and as they age up and begin to take on these major tasks in larger numbers, they're looking for tools to make the intimidating more manageable. Being a grownup doesn't come with a guidebook (as previous generations know) but Millennials are used to being able to rely on lifehacks, cheats, shortcuts, and how-tos to get things done faster and more seamlessly. They are approaching their next wave of grownup moments with the same expectations, and building a grownup toolbox to help navigate new ...» 0 Comments
I have a confession to make. A few weeks ago, thousands of my peers attended an event called the Electric Daisy Carnival over at Citi Field in Flushing, Queens. I am ashamed to admit that up until I started seeing photos of dozens of my Facebook friends ensconced in 50 shades of neon, I had never even heard of the event. I have another confession to make: I immediately wanted to be a part of the experience despite knowing nothing about it.» 0 Comments
Video games are a big part of Gen Y's lives. But a persistent media focus on violence may have distracted us from thinking about other ways they have influenced and shaped this generation. The unwritten rules, norms and expectations of this kind of play and playability have been woven into their psyches since childhood.» 0 Comments
I celebrated my first Mother's Day as a mom this month - I'm a 32-year-old Millennial and had my first child last fall. It spurred me to think about how motherhood has really changed over the years, but particularly how that change has accelerated.» 2 Comments
Millennials have quickly become the most coveted target demographic for brands. The reasons for this are clear. This group (generally considered to be consumers between the ages of 18 and 32) is the wave of the future. According to comScore.com, they account for about 79 million people in the United States and will make up 50% of the U.S. workforce by 2030.» 1 Comments
I reap the benefits of a job created only in the last five years. I write for social media sites that could be considered pet projects by companies. What they don't know is Tumblr, my favorite 'hobby,' has the potential to be a marketer's best friend.» 1 Comments
For years, marketers have classified 18-35 year olds as "Millennials," because they share similar characteristics. However, there is value in segmenting this generation further into older (27-35) and younger (18-26) Millennials when looking at financial attitudes, as this generation experienced the recession and, thus, its effects in vastly different ways. Though all Millennials were affected in some way by the recession, younger Millennials, compared to older Millennials at the same life stage, have been more substantively impacted in several ways.» 5 Comments
Preparing to get my own income taxes done, an article on Forbes.com caught my eye. It discusses a study by the Brookings Tax Policy Center that found that the wealth of Gen Y is stagnating. They noted that people in their 30's (or younger) have no more net worth today than someone their age 27 years ago. In fact, some age groups actually lost ground. It seems for many Millennials, the American Dream of being wealthier than your parents may no longer be a reality.» 0 Comments
My daughter is seven, but she is so mature, articulate, and style-focused, she could easily be mistaken for a tween. And she's not the only one. Because of her, I spend a lot of time among girls age five to ten and I can tell you with certainty that the girls of Gen We are different than we were. In retail, the term "Christmas Creep" refers to the earlier displaying of Christmas-related merchandise every year. In the same fashion, the girls of Gen We are being affected by "Tween Creep," whereby girls as young as seven or eight are being ...» 1 Comments
