• Best Practices When Engaging Millennials Through Social Influencers
    It is no secret that Millennials are, by and large, social media enthusiasts. With the expansion of the social networking landscape in recent history, Millennials are not just connecting online with friends; they are connecting online with thought leaders, experts, idols, and any other figures they are interested in but might not actually know in real life.
  • How Millennials And Instagram Are Changing Advertising
    Advertising on visual platforms is being touted as the future of marketing. Marketers are increasingly shifting their strategies to visual platforms, and the era of Snapshot Marketing is beginning. But the look and feel of the content on these platforms are also beginning to seep outside of social, and Millennials and Instagram-style imagery are changing the way that advertising looks.
  • Branded Tools A Factor In Creating Loyalty
    Millennials are growing up. In my last Engage: GenY contribution, I highlighted the media's tendency to overlook the fact that many older Millennials are already far along in the "game of life," if you will. It goes without saying that the way this generation pursues life's steps is different from that of Boomers and Generation X. Technology has obviously played a huge role in the lives of Millennials and will continue to do so. Because of this, brands should focus on ways in which they can incorporate this technology into their everyday lives.
  • Instagram And Tumblr: Getting Visual With The Millennial Generation
    We are visual creatures. Images convey information to us more quickly - and often more emotively and powerfully - than text or speech. So it makes sense that, in a world full of more content than we can possibly absorb, images and video are the go-to format for connecting with Millennials (a/k/a Gen Y).
  • Snapshot Marketing: The Next Essential Social Media Step
    When social media became a marketing must, Facebook ruled the roost, but even before the outrage over their diminished organic reach began, the conviction that advertising on the platform was effectively reaching Millennials was waning. Meanwhile, Twitter allows for unprecedented real-time personal interactions between consumers and brands, but the network is difficult to get right, and some brands are still trying to figure out how to master something as essential as hashtags. While social media marketing is more essential than ever, it can be unclear to many how best to participate and just where they should be. So what's next? ...
  • Why Are Millennial Working Moms So Happy?
    Even under the best circumstances, finding equilibrium in work-life balance can be challenging for most working parents. Since the oldest Millennials started entering the workforce more than a decade ago, they have collectively made it clear to their employers that they value vacation and time for themselves over most other job perks. Indeed, compared to more aggressively career-minded Generation X or Baby Boomer workers, Millennial workers are the least likely to say that work should play "a very central part" in one's life.
  • 4 Habits To Pay Close Attention To When Marketing To Hispanics
    Hispanic Millennials are the single most important consumer group per capita in the U.S.
  • Want to Score Big With Your World Cup Marketing? Target the Omnichannel 'Majority'
    Did you know 3.2 billion people watched the last World Cup and 715 million watched the Finals alone? Compare that to the 108 million people who watched this year's highly anticipated Super Bowl.
  • Brick And Mortar Fights Back
    It's a tough time for brick and mortar retailers. It's no secret that Millennials are increasingly skipping trips to the store to make their purchases online, and now some retailers are fighting back with innovative in-person experiences.
  • Marketers Cannot Forget About Older Millennials In Their Outreach Strategy
    The overall public image of Millennials consists of young, self-important 20-somethings with poor work ethic and a mobile device in hand at all times. Anyone who has conducted thorough research about the group knows that this is simply not true and nothing more than a misguided generalization - and that misguidedness includes describing Millennials as "young."
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