Before we break for the holidays, we asked our staff, client GMs, revenue managers, hotel owners and partners to tell us what's at the top of their professional holiday wish list.

It's not enough to target customers. Now you have to remarket to them. That's the conclusion of a recent survey by Adara Global, which uses, yes, Big Data from travel and hospitality companies, to generate new revenue and cement customer relationships through marketing programs.

It's the most wonderful time of the year, right? Packed flights, fully booked rooms, gift card purchases, and so on. As with the retail industry, many in the travel industry rely on smart holiday season strategies to help finish their fiscal year in the black.

Togetherness shapes motivation for travel.

A recent study revealed that only 10% of all companies use their existing data sources in a systematic way to increase revenue.

Brands seem to be in a mad rush to get ahead of the huge generational shift as far as who will be traveling over the next few decades. Millennials are seen as having an entirely different outlook on travel. They want to be able to play and work at the same time, want to stay fit and eat healthy, to get a real feel for the destination they're visiting and, of course, to remain connected at all times.

We go to great lengths to know and understand our customers. Behavioral data, preferences and profiling, personas, surveys, and on and on. We continuously collect a flood of digital information that can sometimes be overwhelming to point of "data blindness" - losing the ability to weed out the true signals from the noise.

New study shows distinct segmentation of the Boomer audience.

Even though I used to enjoy a little "Mischief Night" when I was much younger, I've decided to keep this article on the treat side. Social media can give you tons of treats and benefits if you know which pitfalls and tricks to avoid.

Love seems to work when it comes to branding a destination. Virginia Is For Lovers may have started it all decades ago - and, of course, I Love New York is an iconic campaign. But, in recent years, love has come to the fore in the City of Brotherly Love - Philadelphia - whose "With Love, Philadelphia" campaign features customized love letters to every conceivable target market - to great success.