Search & Performance Marketing Daily Editions for December 2014
- Search & Performance Marketing Daily - Tuesday, Dec. 16, 2014
- When The Buy Button Lands On Bing, Google, Yahoo Search Engines
- Connexity Rolls Out Search Services To Drive Targeting Through Shopper Data
- Cross-Channel Campaigns Remain Challenging For Marketers
- Brands Rely Less On Visuals, Facebook Adoption Still Tops
- Most Second-Screeners Don't Follow TV, Ads
- IAB: Marketers Should Aim For 70% Viewability In 2015
- Instagram Debuts New Features
- Toyota Plays Fantasy Football With Yahoo
- Nearly One In Four Research Gifts On Facebook
- Search (Programmatic) Agency of the Year: The Media Kitchen
- Facebook Is Dropping Bing So It Can Turn Search Queries Into Better Targeted Ads
- 91% of Marketers Think Retargeted Ads Are as Effective as Email: AdRoll
- Facebook Face Off With YouTube For Ads Has Nuances
- Why Campaign Measurement Falls Short -- And Why Automotive Industry Is Best Test Case For New Strategy
- Gendered E-Shopping: Women Are Masters Of The Click
- Let's Shoot For 70% Viewability In 2015, IAB Says
- Search & Performance Marketing Daily - Monday, Dec. 15, 2014
- Industry Speculates On Facebook's Post-Bing Play, Will It Include Search?
- YouTube U.S. Viewers Await Features Allowing Them To View Videos Offline, Measure Ad Performance
- Cross-Channel Chatter And Building Better Stories
- IDG TechNetwork Expands Programmatic Media Buying Into China
- A Programmatic Future Needs Attribution As Its Trailblazer
- Facebook Takes On Search, Abandons Microsoft Bing
- Hipster to Hickster
- Tee-Totaling Millennials, Dinner Dressed As Road Kill And Other Trends To Look For In 2015
- Dutch Officials Demand Google Revise Privacy Policy
- AD Club, Google Seek Young Innovators
- Local Ads Propel Uptick Of Outdoor Revenue
- Digital Engagement Index
- Copyright Laws Prompts Google News To Close In Spain
- Facebook Fighting Search Warrants In Court
- Facebook And "Candy Crush" Dominate Android Downloads
- Microsoft Debuts Skype Translator
- The Promise Of The Visual Web
- Why Do People Use Ad Blocking Tech?
- Mobile Marketers - Consumers Won't Engage Until You Get Native And Stop Interrupting
- Boomers Matter (More Than You Think)
- Digital Marketing In 2015: Mobile, Data And RTB Hype
- Search & Performance Marketing Daily - Friday, Dec. 12, 2014
- People-Based Targeting Takes Center Stage In A Keywordless World
- Engineers Become 'The Pretty Girl At The Ball'
- Why Our Brains Love TV
- Adobe Acquires Stock Photo Site Fotolia For About $800 Million
- Brands Are Co-Creating Their Futures With Millennials
- Google To Close Engineering Office In Russia
- A Programmatic Future Needs Attribution As Its Trailblazer
- Let He Who Is Without Sin Cast The First Stone: Digital Version
- LinkedIn's New Home Page Enhances User Info
- Jolly Good Is What They Say About November Spending
- Ex-Yahoo Exec Conti Joins AppNexus To Run EMEA Publisher Sales
- How To Bring Expectations Into Reality
- AdWords Editor Features Explained
- Mobile First Approach Aims to Let People Shop Everywhere
- Why Do People Use Ad Blocking Tech?
- Consumers Turn to Mobile While Shopping
- Google Pulls Amazon App With Hidden App Store
- Search & Performance Marketing Daily - Thursday, Dec. 11, 2014
- Sears Hometown, Outlet Stores Boost In-Store Sales Through Showrooming, Local, Mobile Search
- Cross-Device Holiday Shoppers Are Four Times More Likely To Be Female
- 30% to Holiday Showroom, 45% to Search Online Before Heading to Store
- Google To Close News Service In Spain
- YouAppi Builds Mobile Predictive Technology To Find Loyal Customers
- Parllay Launches Tools To Build The Future Interactive Content Hub, Ecommerce Site
- The Agency POV On Mobile Marketing in 2015: Creativity, Attribution And Integration
- Instagram Thrives, Surpasses 300 Million Users
- PwC Study Shows Big Trouble For Cable, But Finds Viewers Overwhelmed
- Video Viewability Rising As Marketers Turn To 'Programmatic Direct' Technologies
- Teens And Online Privacy: It's More Complicated Than Marketers Think
- Mindshare's Emery Named Media Lions Jury Chief, Says Everything Begins/Ends With Media
- Mobile Booms In Latin America: 5 Key Trends For Marketers
- Social Media Growth Leveling Off in U.S.
- InPowered Guarantees Native Ad Engagement
- Clarification: Sharethrough's Ad Viewability
- Publicis Groupe Acquires Content Marketing Shop Relevant24
- Digital Engagement Index
- Commerce Company Raises $300 Million
- Microsoft Appeals Judge Ruling Over Sharing User Emails Stored Outside of U.S.
- Department Store Promotes Mobile Personal Shopping
- 50% of Papa John's Sales Come via Mobile
- 61% of Marketers Will Increase Email Budget in 2014
- Search & Performance Marketing Daily - Wednesday, Dec. 10, 2014
- Microsoft Bing Pulse Takes On Real-Time Marketing Campaigns
- Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers
- Predictive Modeling And Your Inbox
- U.S. Share Of Global Ad Spend Falls To Less Than A Third
- What Predictive Analytics Means For Marketers
- '8' Reasons To Read About This New Video Platform
- Big Data Is Finally Going Native
- Global Ad Spend Forecast To Increase Nearly 5% In 2015
- Google AdX Tops RTB Quality Index
- Digital Marketers Get Mugged For a Billion Pounds - Why Aren't They More Angry?
- Why Are You Ignoring Attribution?
- Why Google Will Improve Existing Signals Rather Than Create New Ones
- Hispanics And Millennials Growing Together as Ecommerce Shoppers
- Brands Concerned By Google Viewability Study Warning
- Google Hangouts Gets Smarter
- Facebook's AI Team Takes Aim At Drunk Posting
- Search & Performance Marketing Daily - Tuesday, Dec. 9, 2014
- Will Facebook Graph Search On Mobile Help Brands Improve Campaign Performance?
- Why Google Will Improve Existing Signals Rather Than Create New Ones
- Google Tops Media Revenue In First Half Of 2014
- Yandex Expands Into Data Services
- Reflektion Develops Visual, Personal Site Search For Ecommerce
- YouTube Offers Exclusivity Bonuses To Keep Top Performers Loyal
- GroupM Forecasts 2015 Global Ad Spend Growth Of 4.9% To $538 Billion
- New Beaconing Approach Launching
- Girl Scouts CMO Reveals How A 102-Year-Old Organization Goes Digital
- Starbucks Plans to Add Beacons to New Stores
- True[X]'s New Platform Touts 'Viewed' Ads, Not 'Viewable'
- Increase Visibility, Downloads With App Optimization
- Don't Be Afraid of Tabs or Inbox
- The Quiet Growth of Mobile Payments in the World of QSR
- MasterCard Turns Your Credit Card Into Mobile Device
- Finding New Places For Advertising: Q&A with Rick Sirvaitis
- Global Demand Pushing Digital Consumption
- Search & Performance Marketing Daily - Monday, Dec. 8, 2014
- Microsoft Takes Torque Voice Enabled Search To Android Smartphones
- Google Panda Dos And Don'ts
- The Search Tipping Point In 2015
- Increase Visibility, Downloads With App Optimization
- Global Advertising To Grow 4.8% In 2015, According To Magna Global
- Omnichannel And Integrated Planning: The Spirit (At Least) Is Willing
- How To Use AdWords Scripts
- Global Ad Market To Grow 5%-6% Over Next Three Years, ZenithOptimedia Predicts
- Tip For Career Day: Stay Home
- Google: Less Than Half Of Display Ads Are "Viewable"
- Europe Seeks To Tame American Internet Giants
- Marketers Need To Get The Simple Things Right, Then Ask For IT Budget
- Device Downers: For Heavy Users, Mobile Is A Fun-Sucker
- Improving The In-Flight Experience With Mobile
- Digital Engagement Index
- Pocket Avatars Use Pop Culture For Promotion
- Mobile Traffic Behind 'Dark Social'
- Black Friday, White Noise: Can Marketers Stand Out From The Deafening Din?
- 63% of Online Sales Come via PCs, 36% by Smartphones, Tablets
- CMOs Just Aren't That Social. Question Is, Why?
- Search & Performance Marketing Daily - Friday, Dec. 5, 2014
- U.S. Marketers Increase Programmatic Buys 43% During Thanksgiving Holiday Weekend
- My Apps Now Learn From Me
- Will Native Advertising Kill Google And The Banner Ad?
- Interactive Kate Spade Ad Shows Up In Email Holiday Messages
- Traffic From Long Tails
- How Search Data Identifies Needs Of Cancer Patients
- The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data
- A Few 2015 Predictions To Get Started
- Mobile Paid-Search Revenue Will Pass Desktop's Next Year
- Twitter Launches Mobile Tool Answers
- Google And Facebook Set To Own More Than Half Of UK Digital Display Next Year
- 2014 Retrospective On Marketing-to-Mom Research
- Digital Engagement Index
- 3 Mobile Predictions For 2015
- Brand Strategy For A New Generation
- 60% of Abandoned Shopping Cart Emails Drive Transactions: Salesforce
- Why Consumers Might Be Checking Their Email Less Often
- Phishing Tactics Have Gotten More Sophisticated Raising Concerns
- Search & Performance Marketing Daily - Thursday, Dec. 4, 2014
- Is Google Too Late To Out-Build Microsoft's Partner Network?
- Former Oracle, Cisco Execs To Help Google Rework Vendor Commissions
- Yahoo Positioned To Surpass Twitter In U.S. Mobile Market Share
- Steve Jobs Granted 141 Patents Since Death
- More Than 56% Of Ad Impressions Are Not Seen, Google Says
- Microsoft Selling Nook Stake To Barnes & Noble
- Google, Mindshare Develop Real-Time Marketing Tool
- Publicis Groupe's Latest Strategic Plan
- 'Let's Make Google Fun For Kids'
- U.S. Media Companies Register Big Uptick In Global Deals
- Engineering The Customer Experience
- Google And Facebook Set To Own More Than Half Of UK Digital Display Next Year
- Research In Review: 5 Must-Read Reports From 2014
- Click-Throughs Are Dead - So Viewability Has To Get Better Than 50:50
- What If We Reimagined Advertising?
- Facebook At Work: Stroke Of Genius Or Act of Desperation?
- 58% of Mobile Shoppers Prefer Phones Over Salespeople
- Search & Performance Marketing Daily - Wednesday, Dec. 3, 2014
- Bing Pulse Lets Consumers Provide Real-Time Feedback On Live Events, TV Content
- Cyber Monday Sees $2 Billion In Desktop Sales
- Vizion Interactive Acquires FMB Media Assets, Adds David Szetela to Team
- Google Identifies Robots Through Behavior
- Does Google Glass Patent Reveal Next Version?
- Google Attempting Again To Get High Court Privacy Ruling Overturned
- Google Trumps Apple In Streaming Media Sales
- Media M&A November Value Up 40%, Digital Deals Most Active
- Mozilla Bringing Firefox Browser To Apple Mobile Devices
- Judge Refuses To Dismiss FTC Case Against Amazon
- Barclays Beaconing at Branches
- Facebook Teams With ESET To Combat Malware
- How Facebook Is Expanding Its Ad Offerings
- WPP's Possible Acquires Swift Collective
- 3 Things Your SEO Expert Should Not Say
- Searching For Whimsy...And Inspiration
- Location Is Mobile's Cookie - And Footfall Could Be Its Metric, Thanks To Beacons
- Communicating With Affluent Generations In Today's Cross-Media World
- Beacons Living in the Shadow of Mobile Holiday Shopping
- Creating Great Native Ads: The 'Think, Feel, Do' Content Manifesto
