Results for March 2006

Media Conference Wraps With Record Attendance.
ORLANDO - The American Association of Advertising Agencies' 2006 Media Conference and Trade Show wrapped up today with a final record-setting attendance count of 1,442 attendees and 104 exhibitors.» 0 Comments
AAAA/Harris Reveal Consumer Media Insights
ORLANDO--In a vote of confidence for the power of Internet marketing, a new survey revealed that almost 60 percent of users said they responded to a promotion or coupon they received via email.» 0 Comments
ABC Turns iPod Into 'myPod,' Unveils New Ad Model, Research
ORLANDO - ABC will make this season's final four episodes of mega-hits "Desperate Housewives" and "Lost" available free online as part of its new MyABC service. A third show, possibly "Commander in Chief," will also be included in the initiative this spring, which will be supported by interactive video advertising.» 0 Comments
KSM Adopts Echo Insight
Kelly, Scott & Madison, a media marketing agency, announced Thursday that it will adopt FastChannel's Echo Insight media intelligence tool to track and analyze broadcast ad campaigns.» 0 Comments
Analyst To Networks: Return Sub Fees, Go For Cable's 'Return Path'
ORLANDO - Influential media industry analyst Tom Wolzien Wednesday said the broadcast networks need to move beyond negotiations designed to preserve their one-way distribution system and work with cable and satellite operators to create a "return path" that would create new, more powerful and far more accountable forms of broadcast TV advertising.» 0 Comments
Nielsen Passes On Arbitron PPM Venture, May Still License Technology
Nielsen Media Research says it will abandon its joint venture to roll out Arbitron's Portable People Meter as a primary measurement tool for media ratings. Nielsen might still license PPM technology from Arbitron to quantify television viewing outside the home. The big TV research company says the decision doesn't change its joint venture with Arbitron on the Project Apollo effort.» 0 Comments
The CW Adds Five Mid-Sized Market Stations
In wielding its strong market position, The CW has added five new stations to its network--deals negotiated on a more network-advantageous market-by-market, station-by-station basis.» 0 Comments
Tech Guru Warns Media EBiz Could Go To eBay
ORLANDO -- The advertising and media industries need to speed the development of so-called "eBiz" solutions for media buying and selling or face the prospect of losing business to outsiders.

That was the warning sounded Wednesday during a panel discussion entitled "eBiz for Media Report: Small Steps Lead to Success," at the American Association of Advertising Agencies' annual Media Conference and Trade Show here.» 0 Comments

Donovan Calls For Print Equivalent Of Station 'Call Letters'
ORLANDO -- The magazine industry is beginning to test electronic advertising insertion orders, but still has a major obstacle to overcome--the inability to uniformly code individual magazine titles --before it can provide the kind of end-to-end transactional systems that the TV and radio industry have been building for Madison Avenue.» 0 Comments
McCann Tech Chief Puts Spotlight On Spot
ORLANDO -- Spot radio has made great strides in e-business, particularly in electronic invoicing capabilities, a top agency executive said here Wednesday.» 0 Comments