eCommerce Advertiser Round Table: Lucinda Duncalfe Holt, CEO of ClickEquations led this roundtable and provided the following notes:
There are fundamental shifts underway in search marketing. First, search and social are coming together. Second, thereâ€™s a coming wave of proliferation of search-like channels coming. These two dynamics will drive deep changes in search marketing.
The best way to think about the proliferation of channels is to go where your customers are. The reality is ...