Results for March 2010
  • Doritos brings Blink 182 into your house (you have homeowners' insurance, right?)
    Augmented reality is pretty friggin neat. Goodby Silverstein and Mekanism produced a whole augmented reality, uh, thing for Doritos. Kinda hard to explain, but: you could hold a bag of Doritos up to your webcam, whereupon the bag will (appear to) burst open, roll out a stage, and allow you to see a "live" performance by Blink 182 or Outkat's Big Boy. The production was obviously very complex, involving lots of technical stuff that I will never, ever understand, but the final product was quite awesome: you can rotate the bag and the stage, and the band, will rotate with ...
  • A Brief History Of Augmented Reality (And OMMA's First On-Screen Erection)
    Tommy Means from Mekanism took the audience at OMMA Global though a brief history of augmented reality that included the first-ever on-screen erection at an OMMA show â€" a dramatic first.

    The rest of the history went a little something like this:

    Starting with the '60s

    Through the '80s

    Before getting into the modern version we're all familiar with featuring web cams and smartphones, and presenting the campaign the shop did for Doritos with Goodby, Silverstein in which the likes of Big ...

  • now that's ROI
    In the week after AKQA bowed a mobile app campaign for the new Volkswagen GTI, which allowed players to race virtual racetracks in the new model, eight cars were purchased by people who had downloaded the app. At a list price of $25,000, that's $150,000. To date they've sold 175 cars from this game, according to Charlie Taylor, the general manager for digital marketing and motorsports at VW. That's abotu $4.4 million. Taylor also said that the campaign is producing a 99% lower cost-per-sale. 
  • the rug