Results for November 2012
  • Martini's New Native Formats: Shaken, Not Stirred
    Actually, that's probably not the right metaphor, but you know, what with new James Bond flick "Skyfall" opening this weekend, I couldn't resist. But Martini Media's new native formats are likely to cause a stir, and maybe shake things up, because they're another example of advertising syndicating content to engage audiences on behalf of brands.
    24 Shares  1 Comments
  • The Life (And Mostly) Death Of Premium Web Advertising
    Pivotal Research Group's Brian Wieser likes to call it as he sees it, and sadly for premium online publishers, he just doesn't see it for them. During a keynote presentation at OMMA Premium Display in New York, Wieser made the case that online publishers are more or less between a rock and a hard place, because there's simply not much on the horizon that will stimulate any real growth in their marketplace.
    19 Shares  5 Comments
  • Ambrose: Banners Do Work
    Some industry insiders might malign banner ads, but not Daniel Ambrose, managing partner of Corp.
    11 Shares  0 Comments
  • The Year Of The Cat
    Smartphones are everywhere, but that doesn't mean we're in the "year of mobile," says David Payne, chief digital officer of Gannett.
    4 Shares  0 Comments