Results for November 2007
- The Human Pre-Roll
- Sponsor remarks are an obligatory part of trade shows and conferences like OMMA Video, especially following the lunches they paid for. But Tremor Networksâ€™ Randy Kilgore was surprisingly candid and eminently human about the whole process, going so far as to call himself a human â€œpre-roll.â€
â€œIâ€™m like a pre-roll here,â€ he said, noting that he paid for the ad, and, Iâ€™m whatâ€™s standing between you and the content.â€ Kilgore was referring to the afternoon panels and tracks.
Conference chair Steve Smith suggested Kilgoreâ€™s delivery might serve big video content providers too.
â€œRandy, if you can tell ...» 0 Comments
- Writers' Strike Side Effect: Pairing down a glutted TV programming market
- Cable networks' new programming may give those channels a chance for more market share in the wake of the writers' strike. But in reality it may just add to an already existing TV glut. Many cable networks have reality showsÂ -- or scripted shows that may not depend union writers. Discovery, TLC, Bravo, A&E, and the like, have many reality shows now looking to make hay. Add to this some scripted shows ready to hit the air. TNT, for example, will air new episodes of "The Closer" andÂ "Saving Grace."
All this seems good for cable because in December, ...» 0 Comments
- This Just In (Via Blackberry)
- Bravo has launched what it describes as the â€œfirst-ever mobile fan clubâ€ for its â€œProject Runwayâ€ series. Sponsored by L'OrÃ©al Paris, by texting RUNWAY to 27286 (BRAVO), members can receive exclusive content including video, behind-the-scenes messages, interaction with designers and more. Â Fans will get a "Project Runway" guide to New York which encompasses the designers and judgesâ€™ favorite places in New York. Bravo has partnered with Socialight, a location-based social platform that lets people create, share, and discover virtual sticky notes tied to real-world places. On the web, fans can view an interactive New York map with notes detailing the ...» 0 Comments
- Online video ads appearing on regular TV
- In digital ad production it's anybody's game, and talent can rise the top in record speed -- and at a fraction of the cost of traditional TV ads.Â Panelists observed that successful online ads are now appearing in regular broadcast TV. InÂ one case the spot was produced at about 1/10 the cost of a regular ad.Â Worth considering: the GEICO caveman started this way.» 0 Comments
- TV Guide: The Show Must Not Go On
- One surprising casualty of Hollywoodâ€™s TV writers strike may ironically be the telecast of an awards show celebrating the best of online video. Germanyâ€™s Welt Online reports that TV Guide has cancelled the television broadcast of its â€œOnline Video Awardsâ€ on Dec. 1. Itâ€™s not clear whether the two-hour special was directly impacted by the writersâ€™ strike, but thatâ€™s the implication. The OVAs, which have 18 categories, recognize the â€œbest and most innovative professional video programming created for the Web,â€ according to TV Guide.» 0 Comments
Deep Focus Founder-CEO Ian Schafer wins the prize for most eclectic references during the opening sessions of the OMMA Video conference this morning. First Schafer described the consumer video experience as â€œmonkeyâ€™s drinking their own urine.â€ That one escaped even me, but Schafer added that he, â€œjust wanted to say urine on the panel.â€
Next he made a reference to the â€œCluetrain Manifesto,â€ which many seemed clueless about. The manifesto, which is also the basis of a business management book, Schafer said, was about defining â€œmarkets as conversations.â€» 0 Comments
- Laboring A Point
The Hollywood writersâ€™ strike loomed large during the early morning sessions of OMMA Video in Los Angeles. Bravoâ€™s Jason Klarman touched on it, following his opening keynote. Noting that Bravoâ€™s TVbigshot.com fantasy TV league is now gearing up for a â€œNovember sweepsâ€ competition, Klarman said, I donâ€™t know how that will be affected by the writerâ€™s strike.â€
Brian Monahan, director of IPGâ€™s Emerging Media Labs, addressed it more directly, and more quickly, when he set up the opening panel discussion on the roll of pre-roll.
â€œWe almost didnâ€™t have this panel,â€ Monahan quipped, ...» 0 Comments
- Bravo cooks up online video for Runway, Top Chef
- Bravo has achieved some impressive results with online video campaigns, according to Jason Klarman, executive vice-president of marketing and digital for Bravo - but he stressed the importance of treating video as a realÂ content channel in itself, not just a cheap way of shoveling more ads out there. He says Bravo's mission was to "create a better experience for the consumer, first and foremost, and then layer the advertiser into that experience in an organic way."» 0 Comments
- Manatt: don't forget audio
- Manatt says it's common for people to keep the audio off on their computers, so online videoÂ ads need to include visual branding messages that can stand alone without audio.Â An old-is-new lesson from the first days of TV's "mute" button. I know my default audio setting for my computer is "off," to escape any number of annoying clicks and whistles from email and the Internet. But will I watch pretty shapes and colors? Oh yeah.Â» 0 Comments
- Kara Manatt of Dynamic Logic breaks down online video trends
- After a brief interruption of power â€" perhaps a highly localized LA brownout â€" OMMA Video kicked off with a research update from Kara Manatt, research director for Dynamic Logic. According to Manatt, the companyâ€™s Ad Reaction survey of 950 respondents (a representative cross-section of the U.S. population) revealed the following perceptions of online video, versus other online formats. Overall, consumers had the most favorable attitude to the least intrusive ads, including banners, skyscrapers, advergames, and then online video. Towards the bottom (no surprise) were pop-ups and pop-unders. However online video has dropped recently, and Manatt said thatâ€™s due to ...» 0 Comments