Results for May 2007
  • Less is More
    Melinda Smith and Carey Dietz of Expedia wound up the Summit with a great presentation on creating compelling subscriber experiences every week when most people take 2-3 trips each year. Melinda said, "How many of us are tasked with sending less e...
  • Less is More
    Melinda Smith and Carey Dietz of Expedia wound up the Summit with a great presentation on creating compelling subscriber experiences every week when most people take 2-3 trips each year.

    Melinda said, "How many of us are tasked with sending less email this year?" No one raised a hand. It's a great illustration of the lack of understanding among executives (and frankly, some email program managers) about the importance of subscriber experience. Sending more email generates more revenue. Our task as subscriber advocates and great marketers is to prove that sending more targeted email to segments of the file ...

  • Global Preference Center
    Syd Jones of IBM emphasized this morning in the International session the need for global email programs to use a Preference Center. In addition to giving some control over the messaging, content and cadence to subscribers (and converting unsubscrib...
  • Global Preference Center
    Syd Jones of IBM emphasized this morning in the International session the need for global email programs to use a Preference Center. In addition to giving some control over the messaging, content and cadence to subscribers (and converting unsubscrib...
  • Email is An Hourglass
    Alyssa Martin of Daucourt Brands gets the quote of the morning in her keynote. She recommends thinking about your email content not as an inverted V with the best headlines at the top and the rest being disposable. Instead, she recommends a strong ...
  • Email is An Hourglass
    Alyssa Martin of Daucourt Brands gets the quote of the morning in her keynote. She recommends thinking about your email content not as an inverted V with the best headlines at the top and the rest being disposable. Instead, she recommends a strong ...
  • Sending Email from a New IP Address
    Today's panel on Reputation and Deliverability touched on one area with some practical advice for marketers: setting up a new IP address (or changing ESPs). Ideally, Sender Reputation should be portable, said George Bilbrey of Return Path. Unfort...
  • Triumvirate Responsibility for Welcomed Email
    Miles Libbey from the Yahoo! Office of the Postmaster told a story today about a marketing services company cleaning up their deliverability act that really sums up the key to deliverability: respecting your subscribers. This sender had a very high...
  • Mobile Email is Not Better, It's Just Convenient
    Perhaps not surprising, mobile email is about staying informed. Morgan Stewart of Exact Target presented results of a survey of mobile device users and found that users are more engaged in reading email than writing email. They are much less willin...
  • Where is all the opt-in at?
    Fantastic Summit!! (as always). Let's continue to push the agenda. Let's be sure we cover opt-in. We have alot on deliverability, but really just one focused breakout on 'Welcome' (and unsub). Opt-in remains, in my mind, the best place to reduce deli...
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