Not all of the panelist agree that real-time search exists. "There's no such thing as real time search," says Benjamin Carlson, co-creator and president, Fizziology. "You're either searching for, or synthesizing real-time information."
Carlson suggests Twitter is a black hole that consumes time. It's not information that's generated through Twitter. It's just data.
Evidently, microsites are out, so 2009, according to the panel at OMMA Social. So where are we going? I've heard that brands don't necessarily know how to develop content. (Really?) Well, that's according to some on the panel. Dave Armon from Context Options suggests pulling out a Flip camera and shooting a video. Create a coupon and stick it on Facebook because if there's no value ...
I'm listening to a heated disucssion on whether the industry has too much data.
Do we need more data in social media? Some think markers are a bit overwhelmed. Tech companies that collect the data need to take the time and show agencies and marketers how to use it, says Jeff Lanctot, Managing Director, Advertiser and Publisher Solutions Group at Microsoft.
The industry tend to want to put new ad models in place to use the data, but it has to understand not all planners understand how to use the data.
According to an analysis just released by PR firm Levine Communications, 43% of all news links posted in blogs during the week ending January 15th were about the Haitian tragedy.
"And the event did not even occur until the middle of the week," notes Levine, adding that for Thursday and Friday of the week, 82% of blog news links were devoted to the subject.
The sales funnel begins with awareness in digital media, moves into engagement and then into conversion through one-on-one interactions. "If fans are having a ...
Interesting stat, but consider the source. Consider also the developers networks built by Microsoft for Windows, Apple for iPhone, and Google for Android.
Could, or will, Twitter draw profit from its third-party developer network?
During the Twitter client third-party developers panel at OMMA social in San Francisco Tuesday, Ryan Holmes, CEO, HootSuite, says his company is looking at developing tools for marketing that involves multichannel marketing, in stream advertising, and trying to find the "magic mix" between advertising and sponsorship.
Somrat Niyogi, CEO and founder at Bazaar Labs, says marketers will begin to tap into widgets and sponsorships to make ...
In an email she wrote: performance deals require reliable reporting and the most effective way to ensure the continuous reliability of a tracking system is to have two systems in place. These systems don't need to be expensive, dollar-wise or time-wise (Google Analytics is something we usually layer onto a client's existing tracking system), so it is not an issue of "cost-effective" or not. Having two tracking systems makes everyone in the relationship feel more comfortable that the data is right.