"That's a 100% increase a year for five years," he said.
That increase is happening, he said, but it's happening in a "bizarre way."
"Running faster than the cloud is key," Kenny asserted, adding, "And the cloud is running fast."
By cloud, of ...
To illustrate his point, Kenny said that a few years ago, Akamai was relaying content at six gigabytes per second, which he said was "not quite enough to make the Victoria's Secret Fashion Show work quite right" – online, anyway.
Since then, he said Akamai's backbone has grown "3,000 ...
Lerer's ephiphany about Millennials, is that they are likely to confront some new life stages that may change their media consumption habits in favor of, well, email.
"These people are going to get jobs someday. And when they do, they will be sitting there on email all day."
But Ambrose, a digital publishing veteran who is currentlyManaging Partner, ambro.com, corp., says email is really the "original social media."
Why? "Because it is so easy to email to friends," he explained.
His panel seemed to agree. Nate Richardson, president of Gilt City, pointed out that it does have its "generational" limitations.
"The millennials are probably more likely to be ...
In testing, Doyle said after the fourth or fifth time, viewers choose an ad within 2 seconds and response rates are roughly 30% higher than ...
In conclusion, he said the "profiteering" dilemma would ultimately be solved by an even more powerful market force: "consolidation."
"I think things will rationalize," Kawaja predicted, noting that online display technology consolidation would likely happen two ways: "M&A and failure. Both are options."
The word – "profiteering" – was mentioned more than once. Several times, in fact.
I get it. Yes, these middlemen and third-party intermediaries are extracting significant tolls – as much as 30% margins on the cost of ...
"My chart has 300 icons," Wieser noted, adding, "I'll share it with you later."
Wieser was referring to the highly-circulated industry players chart that Kawaja put together some time ago showing the incredible complexicity anad fragmentation of the advertising technology landscape.
Specifically, he cited these amazing changes among some big industry players:
WPP is an ad network
Glam is a technology partner
Hearst Corp. is an agency
IBM is an ad analytics firm
Facebook is a data company
And Google, well, Kawaja, noted, is all of the above, of course.
Yes indeed it is a mixed up world