• Day 1 Of The Email Insider Summit Kicks Off

    Day 1 of the Email Insider Summit kicked off today as email marketers from all walks of life ascended to the Stein Eriksen Lodge in Park City, Utah.

    Amidst talks of DMPs, ESPs and KPIs, a constant praise of the beautiful surroundings is palpable. At 8,500 feet above sea level, the Stein Eriksen Lodge has world-class views of the surrounding valley and the ski slopes that attendees will enjoy this afternoon.

    Born and raised in the San Francisco Bay Area, this California native is convinced that she has arrived at a certifiable winter wonderland. The trees lit up with ...

  • Digital Influencers? Celebrities perhaps need not apply

    Celebrities might seem to be obvious choice to be digital media influencers in selling products and services. But in reality it may not be the case.

    Speaking at the OMMA Denver event, Scott Linzer, vp of owned media of iCrossing said: “When the data comes in the celebrities do worst for the KPIs than non-celebrities.”

    He says it’s important to know who is consuming and who your audience is. “At the end of the day, it’s a wide net that need to be thought out... [Consumers] are learning to say, ‘it’s a celebrity message, why do I care?’”

    Linzer says ...
  • Monday Through Friday Morning Quarterbacking
    Chuck Olney's official title is director of business development, sports authority field at Mile High, Denver Broncos Football Club, but his informal title is "quarterback." At least that's how he described his role from a media and marketing perspective. "My job is to play quarterback with all the different types of assets the Broncos have -- the stadium has," he said during the opening keynote at OMMA Denver this morning. By assets, Olney meant the organic media the stadium and the football franchise have in reaching fans, including social media feeds, but also its conventional "radio, TV and outdoor" advertising ...
  • All That Jazz = All Those Eyeballs
    Asked by moderator Suzanne Corriell what "jazzes" her about programmatic, IMM Executive Creative Director Corien de Jong said, it's all about the eyeballs. "The programmatic solution has given our creative a lot of eyeballs and those eyeballs are very targeted," she explained, adding. "Andt that is one of the most jazzy things about programmatic." The rest of the panel said they were equally jazzed about the efficiency programmatic provides in terms of reaching consumers. Red Door Interactive Display and Social Paid Media Manager Emily Spears said the bounty of new programmatic "partners" has put her in a position to "test ...
  • Through The Lips And Over The Gums, To Programmatic TV Liquor Has Come
    How the TV media-buying has changed. When I started out, liquor brands couldn't even advertise on TV. Gradually, over the years, they cracked into cable TV. And now, according to a presentation at MediaPost's TV Insider Summit, a liquor brand was the first to break into programmatic TV ad buy on satellite TV provider DISH. Jarod Caporino, Managing Partner, Resolute Digital, presented how the agency has been utilizing various forms of programmatic and addressable TV for whiskey brand Glenfiddich.
  • Addressable: Watch The TV Program Ad, Watch The TV Show
    Addressable TV efforts offer plenty of hope to marketers, and the proof is easy to track: Did they watch the show? Starcom MediaVest Group put this to the test, and in a presentation at MediaPost's TV Insider Summit, SMG Precision Video Supervisor Daniel Solarz says results were excellent.
  • The Atlantic: Questioning Answers and Presidential contenders

    The Atlantic doesn’t make changes -- or Presidential endorsements lightly.

    Speaking at MediaPost’s Publishing Insider Summit, Hayley Romer, senior vp/publisher of The Atlantic, says the company only has made three Presidential endorsements in its nearly 160 year history: Abraham Lincoln, Lyndon Johnson, and now Hillary Clinton.

    Romer believes the magazine focus when it comes to all things it does is that it “champions the American idea”, that “we question answers.”

    This also goes for business. Currently, 
    The Atlantic's revenues comes 20% from print and 80% digital. She says “it is not beholden to the legacy advertising ...

  • Digital Media's Rube Goldberg Problem

    Speaking at OMMA Video, Tony Pace, chairman of the Association of National Advertisers, says marketers still have major questions over what they are getting from media -- especially when it comes to what big data brings and new ad permutations in the digital media space.

    “Big data is an easy phrase that everyone throws out there; the presumption being bigger data is better than lessor data. Data is a good thing but not every piece of data is worth the incremental money or download time it is taking in the supply chain.”

    Pace adds: “Who’s fault is ...

  • Programmatic Learnings: Determining Value Everywhere

    Speaking at OMMA Programmatic event, George Musi, senior vp and head of analytics & insight of Optimedia, says future programmatic deals need a lot more effort -- especially when it comes to determining value in key areas.

    Musi says it starts with the media agency as a “trusted advisor”.  

    “The agencies have to go down this path and evaluate everything unbiasedly and then provide counsel,” he says. “When integrated with multi-touch algorithm attribution, it will create this value in the middle. It will value the message, the medium, the channel, the consumer and the environment.

  • Media Analysts Need To Find Brands' Blind Spots
    Rather than focusing on familiar terrain, the role of media analysts will increasingly be to identify brands' blind spots, according to Lisa Penelton, SVP Marketing Science at Critical Mass. "The real creativity is indentifying the white space," Penelton told attendees of MediaPost's Brand Insider Summit, on Friday. For analysts, carrying their weight will increasingly require "finding something new in the market."
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