Digital publishers spend a lot of time trying to rid their areas of fraud. Panelists at the OMMA Art & Science suggest looking at real stuff.
“The one thing a bot cannot do is spend money,” James Green, chief executive officer of Magnetic. So Green says Magnetic focuses in those areas.
Misha Mukherjee, director of NBCU Digital Investment, Maxus, says it isn’t just putting sites on “blacklists”, but creating “whitelists” -- those sites you can trust. Fraudulent media sites can have a short shelf life only to be replaced by new bad actors.
And then Mukherjee ...
Looking for that immediate response from entertainment/immensive media experiences? Hold on a second. Actually, make that around seven months.
Speaking at OMMA Art & Science, Robert Brown, senior manager of interactive marketing of Nissan North America, says this was apparent for its special campaign/experience called “Meet The Machines” -- started during this year’s Super Bowl.
Nissan built a big experience around a special race car, the Le Mans Prototype 1, that were released on a number of channels. But from all of this, says Brown: “We didn’t get the web form lead generation we wanted ...