Day 1 of the Email Insider Summit kicked off today as email marketers from all walks of life ascended to the Stein Eriksen Lodge in Park City, Utah.
Amidst talks of DMPs, ESPs and KPIs, a constant praise of the beautiful surroundings is palpable. At 8,500 feet above sea level, the Stein Eriksen Lodge has world-class views of the surrounding valley and the ski slopes that attendees will enjoy this afternoon.
Born and raised in the San Francisco Bay Area, this California native is convinced that she has arrived at a certifiable winter wonderland. The trees lit up with ...
Celebrities might seem to be obvious choice to be digital media influencers in selling products and services. But in reality it may not be the case.
Speaking at the OMMA Denver event, Scott Linzer, vp of owned media of iCrossing said: “When the data comes in the celebrities do worst for the KPIs than non-celebrities.”
He says it’s important to know who is consuming and who your audience is. “At the end of the day, it’s a wide net that need to be thought out... [Consumers] are learning to say, ‘it’s a celebrity message, why do I care?’”
The Atlantic doesn’t make changes -- or Presidential endorsements lightly.
Speaking at MediaPost’s Publishing Insider Summit, Hayley Romer, senior vp/publisher of The Atlantic, says the company only has made three Presidential endorsements in its nearly 160 year history: Abraham Lincoln, Lyndon Johnson, and now Hillary Clinton.
Romer believes the magazine focus when it comes to all things it does is that it “champions the American idea”, that “we question answers.”
This also goes for business. Currently, The Atlantic's revenues comes 20% from print and 80% digital. She says “it is not beholden to the legacy advertising ...
Speaking at OMMA Video, Tony Pace, chairman of the Association of National Advertisers, says marketers still have major questions over what they are getting from media -- especially when it comes to what big data brings and new ad permutations in the digital media space.
“Big data is an easy phrase that everyone throws out there; the presumption being bigger data is better than lessor data. Data is a good thing but not every piece of data is worth the incremental money or download time it is taking in the supply chain.”
Pace adds: “Who’s fault is ...
Speaking at OMMA Programmatic event, George Musi, senior vp and head of analytics & insight of Optimedia, says future programmatic deals need a lot more effort -- especially when it comes to determining value in key areas.
Musi says it starts with the media agency as a “trusted advisor”.
“The agencies have to go down this path and evaluate everything unbiasedly and then provide counsel,” he says. “When integrated with multi-touch algorithm attribution, it will create this value in the middle. It will value the message, the medium, the channel, the consumer and the environment.