After rebounding from the recession in August and expanding for the remaining five months of 2020, the U. ...
Today's Top News
Search & Performance Marketing DailyFacebook Breaks Ads Attacking Apple, Defends Personalized Targeting
The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. The TV, radio and digital platforms ads began running Thursday. ...
In the wake of a pandemic-disrupted year and declining ad business, just one of the six major ...
Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact ...
The "It's Up To You" platform focuses on COVID-19 vaccine education. ...
As part of the program, P&G is giving away DNA test kits to help determine participants' country a ...
If TV advertising messages are a barometer of how Madison Avenue thinks, COVID-19 peaked in the minds ...
The integration of Charter's Spectrum video-on-demand platform is expected to launch by the end of Q1 this y ...
In its latest annual report (2019) the company reported total advertising costs of $151 million up slightly fr ...
Terminus Garners $90 Million In Series C Funding
Account-based marketing firm Terminus has $125 million in total financing ...
Armorblox Snares $30 Million In Series B Financing
Email security company Armorblox will use the money to build its go-to-market, engineering and data science teams. ...
States Newsroom Launches Free Syndication Service
Capital Connections will make it easier for readers to access state and local coverage from the 20 state-bas ...
Boomers Favor Cross-Border Shopping, But Want Information In Their Own Language: Study
Younger shoppers are not as likely to want copy and prices in their local language, eShopWorld reports. ...
Amazon's Twitch Refuses To Run Parent Company's Union Ads
Although Amazon is its parent company, Twitch refuses to run anti-union ads aimed at Amazon Alabama warehouse worker ...
Agency DNA Uses AI Platform To ID, Report Predatory Social Posts
The platform was developed to support Seattle non-profit StolenYouth in a bid to disrupt marketplaces that fuel chi ...
TikTok Agrees To $92 Million Privacy Settlement
TikTok agreed to pay $92 million to settle claims that it violated a wide range of data-protection law ...
Lawmakers Seek FTC Probe Of Online Math Game Over Marketing Tactics
The FTC should investigate whether Prodigy Education wrongly touts its online math game as free, Sen. Markey a ...
Etsy, Wayfair Gains Prove There's Growth After COVID-19
"Wayfair is cementing its reputation as the leading online home goods retailer," says Wedbush Securities analyst. ...
Twitter To Launch Feature That Lets Publishers Charge For Content
Super Follows was announced during an event in which CEO Jack Dorsey forecast $7.5 billion in revenue ...
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Find Out More »OPINION
Omnicom Group reported a headcount reduction for the year of approximately 6,000 and total severance paid of $150 million. ...
Revivals of shows are a big part of Paramount+. The one making the most headlines is a new "Frasier" with Kelsey Grammer. ...
"Most digital activities (e.g., search, social, shopping, live events) will increasingly take place inside of gaming," according to one report. ...
Five Steps Forward, One Step Back: U.S. Ad Economy Recedes 4.6% In January
NBCU Expands Its Addressable Ad TV Universe With Charter Deal
AT&T Spins Off Video Business, Starts Separate Company Named DirecTV
Magenta Max Plan For 55+ Is T-Mobile's New Aggressive Push For Older Users
2020 TV Ad Spending Falls 9%, Local Rises
