Today's Top News

MADPublicis Wins Hershey's $300 Million U.S. Media Business

Horizon Media has served as media agency of record for the company's U.S. confectionary business since 2021. ...

CAA Launches Media & Entertainment Partnerships Department
Disney, Marvel, and NBA marketing veteran Libby Bush leads the new division. ...
Whataburger Gets Fortnite Fans Playing Breakfast-In-Bed, Burger-Themed Games
Whataburger has joined forces with the game to create a themed Fortnite "Bedwars" map, as well as launchi ...
'Pride,' They Whispered
Brands' responses to far-right attacks on LGBTQ+ representation -- and Pride Month -- fail to see the bigg ...
Snap Partners With VideoAmp To Provide Campaign Planning, Measurement Tools
Snapchat is partnering with VideoAmp to provide agency partners with reach planning and measurement tools across linear T ...
Rediscovered 'Absolut Blue' Painting Inspires New Bottle
The shades of blue used for the bottle match those used in the painting, along with an ima ...
Federal Court Blocks Net Neutrality Rules
A federal appeals court on Friday temporarily blocked the Federal Communications Commission's net neutrality rules from taking eff ...
LinkedIn Expands Access To 'Accelerate' AI Campaign Builder
LinkedIn's AI campaign tool is now rolling out to all advertisers. "Accelerate" automates the campaign creation process, promisi ...
X's Blue Checks Dupe Users, Violate European Law, Regulators Charge
"Back in the day, BlueChecks used to mean trustworthy sources of information," EU Commissioner Thierry Breton stated Frida ...
Rapp Sets Sail With Princess Cruises, Wins Direct Response Marketing AOR
Under the remit Rapp is tasked with boosting the brand's CRM communications including driving greater customer engagement a ...
H Mart Uses VTEX, VML For Commerce Upgrade
H Mart said it has migrated from a legacy commerce platform to VTEX, launching two new online store ...

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