The decline once again reflects tough comparisons with year-ago results, according to new data from Standard Media Index ...
Today's Top News
Television News DailyMarch Madness Sees 22% Ad Gain, Steady Viewing
The March Madness mens' college basketball tournament has seen double-digit percentage national TV ad gains as the initial five days of viewership maintain the levels of a year ago, according to an estimate by iSpot.tv. ...
They will discuss "Twitter 2.0" at the Mobile Marketing Association's annual "Possible" conference April 18 in Miami. ...
Utah's new social media law is "one of the worst we've seen," the advocacy group Electronic Frontier Foundati ...
Heinz hopes it will appeal to gamers ages 18-34 while informing them about the brand's regenerative and sustainab ...
The analysis from Basis Technologies shows a precipitous decline in political ad buys on social media, which ...
Apple plans to spend $1 billion a year to produce movies in theaters, according to a report ...
Video, music, games, podcasts, audiobooks and other streamed services would get 4% state and 4% local taxes, b ...
The firm spends an estimated $450 million on measured media globally according to agency research firm COMvergence. ...
NPR Cancels Podcasts Amid Layoffs, Budget Gap
Network is facing an existential threat, chief executive John Lansing says. ...
OpenAI ChatGPT Bug Exposed Email Addresses, Other Information
OpenAI, which took ChatGPT offline earlier this week, says the problem -- which allowed some users to s ...
Meta Urges Judge To Toss 'Speculative' Privacy Claims Over In-App Browser
Meta says allegations that it tracks smartphone users through an in-app browser are too speculative to warrant furth ...
Elvis Debuts First Work For Lyle's Golden Syrup
The remit was to develop a creative platform that scored with a younger audience. ...
Google-Backed Security Startup Riffs 'Scapegoat' Campaign
Data-security company Veza launched an ad/ marketing campaign riffing off the notion of a scapegoat. The company ...
Digital Startup The Messenger Acquires The Grid
The Grid's owner, IMI, will make a minority investment in JAF Communications, the owner of The Messenger. ...
PR Firm Offers Free Tool That Writes Press Releases By AI
Company announces product in press release authored by the technology. ...
Most Consumers Are Pessimistic About Economy And Are Spending Less, Study Finds
Teachers, those in the military and other community members are motivated by exclusive offers, SheerID reports. ...
CG Insurance Launches First Brand Character In The Caribbean Region
Independent agency Chemistry created the campaign in which the new character-"Aunt Angie"--is introduced to explain how the insur ...
Petco, Chewy See Shift In Pet Pampering Trend
Despite sales gains, Petco and Chewy have a more cautious view of the months ahead. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Data & Programmatic Insider Summit
Brand Insider Summit CPG
Marketing: Automotive
Marketing Automotive Awards
Brand Insider Summit Retail
Email Insider Summit
Outfront Forum
Search and Performance Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
The main idea is to explore content development utilizing NFTs and the new fan economy in the TV content area for the Web3 era. ...
Google's YouTube now captures 7.9% of all video viewing on U.S. televisions, more than any other streamer. ...
The Adrian Monk detective character is being revived for a Peacock TV movie, "Mr. Monk's Last Case: A Monk Movie." ...
Utah Restricts Teens From Using Social Media
Sports Rights To Reach $67B By 2028, Helped By 'Desperate' Pay-TV Platforms
Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
Ford Targets Next-Gen Drivers With Branding Campaign
Publishers To Seek Compensation For AI-Generated Content
