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MediaDailyNewsNielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience data. ...

NFL Expands Microsoft Copilot Partnership Following Buccaneers' Campaign
The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotions, and fan engagement to honor t ...
Aviation American Gin Toasts Wrexham Soccer
Aviation considers its brand an unconventional spirit for an unconventional team. ...
Harkey Buys Mesa Outdoor, Expands California Footprint
The seven-figure deal expands Harkey's footprint in Northern California. ...
Subaru, Lexus Race Ahead In Satisfaction Scores
Subaru leans into a reputation for safety and dependability and has enjoyed strong sales growth in recent ye ...
Maine Newsroom Workers Seek To Add Almost 50 People To Union
The petitioning staffers work for the National Trust for Local News, a statewide network. ...
'Finish Your Diploma' Campaign Enters 15th Year With Launch Of New PSA
This year's campaign builds on the "When You Graduate, They Graduate" message. ...
Knob Creek Bourbon, Eli Manning Celebrate New Fantasy Football Season
The social media campaign consists of Manning sharing his own football picks and advice to fantasy football play ...
Chipotle Rewards College Students, Teams With Urban Outfitters
To celebrate its new rewards program for college kids, Chipotle releases a branded Dorm Collection with Urban Outfitt ...
'Car And Driver' Debuts An Auto-Buying Marketplace
The Hearst title is working with Autotrader to offer what it says is a seamless purchase experience. ...
Alden Global Capital Company Raises Bid For 'Dallas Morning News'
MNG Enterprises is now offering $18.50 per share of Dallas News Corp. ...

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