Meta will update its privacy policy in mid-December to begin selling targeted ads across its apps based ...

WPP Media will manage the new client's marketing activities in 130 countries from a central hub in Copenhag ...

Mastercard Commerce Media will operate in owned channels as well as bank and other publishing outlets around t ...

Judson Althoff, who had served as chief commercial officer, was Microsoft's top sales leader and architect of i ...

The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measu ...

The firm has multiple incumbents including Publicis Media and UM on the media side and FCB and BB ...

YouTube is cited in ChatGPT, Perplexity, and Google's AI search results 200x more than any other video platfor ...

U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updat ...