MADOmnicom-IPG Expected To Close In November
The update was provided with the release of the company's third quarter earnings results that show an organic revenue gain for the period of 2.6%. ...
By Steve McClellan
Why marketers give up on advertising too soon -- and other P&G ad rules to live by. ...
By Sarah Mahoney
On the cusp of its merger with Omnicom, Interpublic is not releasing a third quarter ad forecast f ...
By Joe Mandese
The new holiday campaign flaunts $500,000 photo ops and bedazzled saddles, as parent slashes forecast and reveals n ...
By Sarah Mahoney
Google is testing the ability to automatically assign a "New Customer Value" in "New Customer Acquisition" campaigns ...
By Laurie Sullivan
The deal follows one with Comscore for linear TV data and Kantar to manage a calibration panel th ...
By Joe Mandese
OpenAI has launched "Atlas," its AI-powered web browser built around ChatGPT. The browser has a memory and offe ...
By Laurie Sullivan
LinkedIn has been projected to see ad revenue surges through 2027, according to estimates from the World Advertisi ...
By Colin Kirkland
New research suggests that as companies disclose less, mistrust increases. ...
By Sarah Mahoney