Citing stronger-than-expected Q3 results, the long-time ad forecaster now calls for 2023 and 2024 to expand 5.9% a ...
Today's Top News
Television News DailyDisney Town Hall With Bob Iger: No Decision On Linear TV Deals
Iger said no decisions had been made about the future of the company's linear TV entertainment businesses. ...
"This is the biggest outdoor billboard that exists in the world," Mini's Patrick McKenna tells "Marketing Daily." ...
Google Search Partners, a network of third-party sites, has been serving some ads on porn, right-wing fringe publishe ...
Amazon announced a digital assistant called Q to help corporate customers search for information, write code, and revi ...
Instagram reportedly recommended Reels containing "risque footage of children as well as overtly sexual adult videos" to te ...
"It is the lowest rate since 2016," COMvergence said of the holding companies' media business retention rate, whi ...
U.S. ad spending rose 3.2% vs. October 2022, the strongest gain since July and a strong indicator th ...
MediaPost has selected IPG Mediabrands' Kinesso as our Media Agency of the Year for 2023. Other category winne ...
Self-Serve Programmatic Platform Adds YouTube, YouTube TV
AdLib's dashboard provides access to and aggregates their data, metrics in standardized format. ...
Guinness Introduces Itself To China With Cosmic Imagery
"A Whole Universe" includes visual elements resembling recognizable astronomical phenomena like a black hole, lagoon nova, and supern ...
Survey Finds High Intent To Start Using Or Spend More On Addressable TV
Go Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunities. ...
Game Seven Wins Beverage Business, Named BlueTriton's Social-Digital AOR
BlueTriton's CMO said the new assignment will "help our portfolio engage, differentiate and breakthrough in a crowded landsca ...
Dhawan Named CFO For S4 Capital
A former Adevinta executive, Dhawan said she wanted to "capitalize on the significant market opportunity ahead" for ...
Ford, Dickies Expand Sydney Sweeney Workwear Collection
In addition to the exclusive workwear collection, Sweeney launched a video series to help teach viewers about vehic ...
Taboola and NBCUniversal News Group Extend Their Relationship
Taboola has signed a five-year agreement to provide its services to NBC News, CNBC, MSNBC and TODAY. ...
Vanessa Kingori Is Leaving Conde Nast Britain To Join Google
Kingori has worked at Conde Nast for 15 years. ...
The Washington Post Is Halting Its Advertising On X
Move comes after X owner Elon Musk expresses support for the Pizzagate conspiracy theory, the Post states. ...
YouTube Invests In Gaming, Launches Mini-Games For Paid Subscribers
Premium users now have access to a group of online games that can be played on the platform ...
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Find Out More »OPINION
Amazon is looking to fuel its ecommerce business from the brand's website to the Amazon marketplace. For the NFL, machine learning and data analysis have become a game-changer to demonstrate
performance. ...
Brands are out of runway for relying on price rather than volume to deliver organic top-line growth. Brands cannot continue to rely on ever-higher prices for growth. ...
When looking for someone to host a new show about unusual places and weird phenomena, who you gonna call? ...
