MediaDailyNewsWPP Media Expands Nielsen Deal, Includes 'Interoperability'
The companies did not disclose details, and it was unclear at presstime how WPP's new deal differs from other agency holding companies. ...
By Joe Mandese
IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, a ...
By Laurie Sullivan
The verdict stems from allegations that Meta collected ad-targeting data from the menstrual tracking app Flo. ...
By Wendy Davis
Digital growth hit 9% in the quarter, and the firm expects it to see a similar uptick f ...
By Ray Schultz
Using Grok Imagine, SuperGrok and Premium+ X subscribers on xAI's iOS app can now use text or ima ...
By Colin Kirkland
The ecommerce giant is opening in Denver, its third new store this year. ...
By Sarah Mahoney
"We are thrilled that the jury recognized Nielsen's allegations were baseless and predatory, and that HyphaMetrics' single-source da ...
By Joe Mandese
"Los Angeles and California surely need a daily dose of The Post as an antidote to the jaundice ...
By Joe Mandese
Reddit is showing impressive increases in both its ad business and its overall revenue, while seeing only ...
By Colin Kirkland