MADHavas, Horizon Media Form Global Media Joint Venture
Dubbed Horizon Global, the venture will manage $20 billion in global billings and focus on "US-centric global client opportunities." ...
By Steve McClellan
"This suit is a naked attempt by X to win at the courthouse business it lost in t ...
By Wendy Davis
More than two years after launching Madison and Wall, long-time ad industry forecaster Brian Wieser has recruited Magna ...
By Joe Mandese
After 35 years as a publicly traded company, video game giant Electronic Arts will go private. It h ...
By Colin Kirkland
A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% la ...
By Colin Kirkland
Cavanagh, who will ascend to the position in January, has been president of Comcast Corp. since 2022. Pri ...
By Wayne Friedman
The Federal Trade Commission is imposing additional conditions on Omnicom's merger with Interpublic Group, including new restrictions ...
By Wendy Davis
Pinterest unveiled ad capabilities on Thursday, featuring Top of Search ads and other tools designed to optimize t ...
By Laurie Sullivan
In his new role, Bornman, currently CEO of Publicis Media UK, will add Digitas, Epsilon, Lotame, Mars Unit ...
By Steve McClellan