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MediaDailyNewsBrand Safety Platform IAS To Be Acquired By PE Firm For $1.9B

Integral Ad Science has entered into a definitive agreement to be acquired by private equity firm Novacap in an all-cash transaction that values IAS at approximately $1.9 billion and positions the company to potentially merge with another. ...

Chili's Brings Back 'Cheesy' Halloween Costume
The "MozzMates" bring to life Chili's fried mozzarella sticks, while reality TV star JaNa Craig seeks her o ...
Google Settlement Over Kids Privacy Moves Forward
A federal judge has granted preliminary approval to a proposed settlement requiring Google to pay $30 million ...
Bruckner Appointed SVP, Marketing For Sparks
The 20-year industry vet will lead lead global marketing strategy for the brand agency. ...
Lee Champions Jeans 'Built' For A New Generation
The work is the first produced with creative agency Yard NYC. ...
Clear Channel Outdoor, Vistar Expand Partnership
The companies said Clear Channel Outdoor will leverage Vistar's enterprise suite-including its ad server, device management and med ...
Future Unites Creators And Brands In Its New Collab Program
Participating brands include "Marie Claire" and "Homes & Gardens." ...
Disney, Fox See August Football Viewing Hikes
Disney grew 2% to a (9.5%) total day viewing share of all its platforms in terms of perso ...
Gen Alpha Stays Online: YouTube, Netflix Top List Of 'Coolest Brands'
Report by consultancy Beano Brains found the generation largely ditching toy brands for digital entertainment, snacks, and ret ...
Kris Jenner, Doja Cat Get Naked in New MAC Ads
The Estee Lauder-owned brand aims to reverse slumping sales with an edgy new campaign. ...
Temptations Partners With 'People' To Crown Sexiest Cat Dad
The winner of the Sexiest Cat Dad title will be announced in the "People" Sexiest Man Alive No ...

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