Marketing DailyAutomotive TV Spending Drops 10.8% In January
"While automakers' TV ad budgets were squarely focused on the NFL Playoffs in January, those games were not the only place to find potential car buyers," iSpot.tv's Stuart Schwartzapfel tells
"Marketing Daily." ...
By Tanya Gazdik
Earlier this week, Paramount boosted its per-share cash price to shareholders to $31.00, up from $30. ...
By Wayne Friedman
Web companies can use collect personal information from young children in order to verify their ages, the F ...
By Wendy Davis
Based on final estimate, Trump's SOTU audience has fallen 56% from his first address in 2017 while t ...
By Joe Mandese
With sales up 25%, the new work builds on Gen Z's love of analog reading, turning literary choic ...
By Sarah Mahoney
Advertisers can now upload their existing ad assets into X Ads Manager via Media Studio, Composer, or t ...
By Colin Kirkland
Google's commitment to bring smarter optimization and greater transparency to AI-powered campaigns has now become a reality, t ...
By Laurie Sullivan
As makeup remains a pressure point for Estee Lauder, MAC's Sephora rollout becomes a test of channel strat ...
By Sarah Mahoney
Today WPP spent more effort communicating what its turnaround plan is - the latest in a series ...
By Steve McClellan