• Why Yahoo Paid Marissa Mayer So Much Money
    The New York Times ponders how Marissa Mayer made $239 million for overseeing the death of Yahoo. Regarding her massive haul, the Times writes: “It is rooted partly in the never-lose structure of modern executive compensation packages, but also in two farsighted investments [in Alibaba Group and Yahoo Japan] made long ago by one of Yahoo’s founders, Jerry Yang.”
  • Hacker Leaks 'Funderdome' After ABC Doesn't Pay Ransom
    The hacker group known as The Dark Overlord leaked eight unaired episodes of "Funderdome" after ABC didn't accept a "most handsome business proposal." “We approached ABC with a most handsome business proposal, but we were so rudely denied an audience. Therefore, we decided to bestow a gift upon the good people of the internet,” the hacker group reportedly stated.
  • The Future Of Programmatic TV
    Programmatic currently comprises a modest share of overall TV spending, but it's projected to more than double to $2.16 billion in 2017, according to Grace Kaye writing in Marketing Land. She notes that in the U.K., video-on-demand (VOD) spend increased by 12.6% last year. While that's only 4% of the overall TV ad spend, "it’s indicative of the growing popularity of this medium among advertisers looking for a more cost-effective alternative to live TV. Unlike with upfront buying, VOD programmatic allows advertisers to target specific audiences and to pay by impression (rather than estimating according to viewing figures). A …
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