Missing analyst expectations, Pandora Media took in revenue of $379 million during the third quarter of the year. Active listeners (73.7 million), and listener hours (5.15 billion) also missed the mark during the period, CNBC reports. Meanwhile, “Pandora said that despite an increase in its average price per ad, it sold fewer ads in the quarter.”

As part of a broader update, YouTube Kids is adding a “tailored” interface that adapts to the age of individual users. “The new experience starts with ‘kid profiles’ that ask for a child’s birthdate and can be customized with an avatar,” 9To5Google reports. “It is also adding profiles for kids that allow for better personalization.”

Among other factors, Reuters attributes Apple’s strong quarterly earnings to the company’s willingness to market older iPhones at discounted prices. “All Cook had to do was stop Apple’s unusual Steve Jobs-era policy of ruthlessly killing off old products when better ones came along,” it writes. As a result, “Apple hit analyst expectations by shipping 46.6 million iPhones in its fiscal fourth quarter, though with lower average selling prices.”

Chinese ecommerce giant Alibaba reported robust fiscal second-quarter earnings, on Thursday, including sales growth of 61%. “Cloud computing revenue doubled in the September quarter, cementing its place as one of Alibaba’s fastest-growing businesses,” Bloomberg reports. Looking ahead, the company raised its outlook “for full-year revenue growth.”

Apart from a $1 “administration fee,” Periscope will now let members of its Super Broadcaster program keep all the earnings from the sale of Super Hearts. “Introduced in June, Super Hearts are in-app virtual goods that offer a form of virtual tipping,” TechCrunch writes. “When Super Hearts were announced, Periscope said it would pay video creators 70 percent of the cash value for Super Hearts, and retain 30 percent for itself.”

Facebook estimates that about 10% of its 2.07 billion monthly users are duplicate accounts, Business Insider reports, citing the company’s third-quarter earnings report. Meanwhile, “The social network's number of fake accounts, or accounts not associated with a real account, increased from 1% to 2-3%,” which comes out to roughly 60 million.

Targeting commercial clients, Microsoft plans to begin selling its HoloLens mixed-reality headset in 29 additional markets around the world. Since its debut in 2015, “The device has been particularly popular for so-called firstline workers that repair elevators or build cars,” Engadget reports. “HoloLens provides such folks with valuable information like repair instructions overlaid directly onto real objects.”

To promote the iPhone X, Apple tried a novel PR strategy, which included “prioritizing early access to the iPhone X for YouTube personalities and celebrities over most technology columnists,” The Wall Street Journal reports. For better or worse, “The change in strategy meant the iPhone X … got less testing than most of its predecessors before reviews could be published,” The Journal writes.

The New York Times asked experts in various fields for their opinions on how to improve Facebook, and solve its biggest problems. According to Kevin Kelly, co-founder of Wired magazine, “Facebook should reduce anonymity by requiring real verification of real names for real people.” Meanwhile, Tim Wu, a professor at Columbia Law School, believes that Facebook should become a “public benefit corporation.”