Holidaymakers are being warned that they are the latest targets of email interception fraud, where scammers replace genuine bank details with their own. The fraudsters infect families' computers with malicious software that allows the criminals to spy on emails and pounce once bank account details have been sent. They could even target individual email addresses.
Marketers know that there are many ways to get in front of their target audience, but social media and email marketing are two channels that definitely work well together. The benefits of using social media and email marketing are that they are low-cost, highly personal, trackable and measurable.
The Labour Party have been criticised for sending members an email addressed to 'Firstname,' amid fears that supporters are defecting to Ukip. Activists complained they didn't feel like a "valued member" of the Party yesterday, after receiving an impersonal request to donate GBP20 toward Labour's campaign to stay in the EU.
We've all been on the tail end of an email marketing mistake. Perhaps you opened up an email to find it addressed to "First Name." Or you read a cool offer, just to click on the link and it sends you somewhere completely unrelated. These mistakes can cost the company or person sending them some serious credibility point. Here are five costly email marketing mistakes.
Marketing spend on visual content is set to increase this year, according to a survey by the agency Lewis, which says companies need to "rely less on words and more on images." The agency quizzed 422 marketing decision makers across the U.S., South America, Europe and APAC. Nearly 66% intended to spend more on visual content this year -- with just 3% planning to spend less.
What idiot replies to spam e-mail? Well, UK comedian James Veitch promptly replied to a con artist, which ending up changing his life... for the better. Veitch has since tracked and cataloged these exchanges, in turn rocketing his own career into the stratosphere. His hilarious TED talk has been viewed over three million times and his new book, "Dot Con," is a breakaway success.
The homeware store Habitat has appointed Rapier to handle its CRM account following a competitive pitch process against Planning Inc and MRM Meteorite. Rapier has been tasked with helping the brand to develop a "more customer-focused marketing and communications operating model." The agency will create a customer database and new customer segmentation and put together an eCRM programme.
Bogus emails objecting to a controversial fracking application were sent out by five parish councils after their account was hacked, it has been alleged. The North Yorkshire county council has complained to the police after receiving several suspicious representations against fracking proposals for a site at Kirby Misperton in the Ryedale district.
Passwords belonging to 117 million users of professional networking site LinkedIn have been put up for sale online. The huge cache of personal data comes from a hack of the website four years ago. LinkedIn said it was trying to assess which accounts had been affected and invalidate their passwords to prevent hackers from accessing users' accounts.
Do any of us need a six-days-a-week service any more? Twenty years ago it was inconceivable that any business could manage without its daily postal delivery. But when so many electronic alternatives today offer immediate delivery, greater ease of use and far lower (or zero) cost, a service that was designed before email and online banking no longer looks fit for the purpose.