Research into the "most read emails in the world" shows it's those that come from a name you trust and that show how to do your job better, as well as niche market updates, information about events in your industry, and those written in a personal tone. Make the email's benefit obvious from the subject line, which needs to focus on WIIFM or 'what's in it for me'.

Let's face it. Email isn't going anywhere. Just check out this little fun fact: 91% of consumers check email on their smartphones daily. And this one: 58% of adults check their email first thing in the morning. Let's assume those numbers don't do it for you. I have a better one: 89% of marketers say that email is their main source for lead generation.

Just when you thought it was safe to go back into the ransomware littered expanses of cyberspace, a new acronym (and attack vector) surfaces. So-termed Business Email Compromise (BEC) is also sometimes called CEO fraud and it is gauged to be on the rise in 2016. A family cousin to ransomware in a sense, BEC attacks take the form of spoofed emails targeted at medium to large businesses.

Go to LinkedIn and start messaging anyone you think might be interested. You may have to make connections or join groups first, then you can start messaging your connections and fellow group members for free. Go to Reddit, pick the most appropriate subreddit, then start a conversation that will lead into you giving your lead magnet away to everyone in the thread.

In terms of emails, I only received one on the morning of the event itself. Instead of promoting the discounts, I did find it slightly off-putting that it only showcased the products - an obvious attempt to get consumers to click through to learn more. Whether or not that click converts to a purchase, again, probably depends on Prime membership status.

Elizabeth Denham will start as the new UK Information Commissioner on Monday 18 July. She will be responsible for leading the Information Commissioner's Office (ICO), the UK's independent authority that regulates the Data Protection Act, Freedom of Information Act and the rules around marketing calls and texts. Ms Denham will serve a five year term.

The vast majority of small businesses are consistently pitching their products. There's nothing inherently wrong with promoting your products to your email list, but your readers are not realistically going to purchase products every time, like revolving doors. If you aren't supplementing your offers with benefit-driven content, you're likely to lose the attention of your readers.

It's all about timing, timing and timing. According to a study conducted by Marketing Sherpa, 85% of customers prefer to receive an email on a monthly basis, 63% prefer a weekly basis and only 15% enjoy receiving them daily. Businesses should tailor the frequency of emails they send to more efficiently fulfill their marketing goals.

Facing concerns from privacy advocates and users alike, the company behind the massively popular new smartphone game Pokemon Go responded to claims that the app captures more user data than it needs. "Pokemon Go only accesses basic Google profile information (specifically, your User ID and email address) and no other Google account information," a statement from Niantic read.

Marketing automation is associated with email campaigns, Jupiter Asset Manager is using its platform as the 'brain' of its digital relationships. "Where we're just about to get to is that dream of when a sales guy speaks to someone and has a good conversation, the website knows, understands and responds, and the email teams can follow up," Head of Digital, Stewart Conway says.