Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra. Respondents included in-house marketers for companies (66%) and agencies/consultants/vendors (34%). Some 34% of email marketers say automated campaigns are one of their top three areas of focus in 2016.

It might be tempting to send your company's latest newsletter to everyone you met at that conference last week, but this isn't a good marketing tactic. It's better to email 1,000 subscribers who are interested in your business than 5,000 who are not. It's quality over quantity, with research showing that marketers who use an opt-in strategy secure a 55% increase in click-through rates.

EasyJet, the low-cost airline, is on the hunt for an agency to handle pan-European CRM, putting seven-year incumbent Havas Helia on alert. Havas Helia will be repitching and the process is expected to run until the end of the summer, easyJet said. EasyJet reported an 18% increase in the number of people visiting its platforms between 2013 and 2015.

"There are two fundamental aspects to my role: There's an investigative/interpretative aspect, where we look at a client's data and from that we establish what issues they face and what course of action is required in order to achieve their goal. There's also an educational aspect where we communicate to a client what we learned from their data."

Email marketing is as strong as it ever was, and there are no signs that it's on its way out anytime soon. Conversion rates are still extremely high, and a healthy email list represents the best possible asset for a company relying on platforms like Facebook and Amazon to connect with its customers. Your email list is one of the few marketing platforms under your direct control.

The rise of mobile in email marketing has compelled businesses and brands to revamp their email marketing strategies and create email copy and templates that are mobile-optimised. When it comes to email marketing, it's all about creating content for your audience. It's about making their email experience as smooth as possible.

In its latest marketing trends survey, Campaigner revealed that online retailers are aware of the slowing economy. Thus, they are looking to email marketing as their top means of customer acquisition in the coming year. The survey also reveals that they are focusing on leveraging welcome emails for increased consumer engagement, acquisition, and conversions.

If your list is new and your subscribers don't know yet what to expect from you, it is up to you to set those expectations. If you've been emailing them once a month, it may be time to slowly step it up. Start mailing twice a month and then move to weekly emails. Eventually, you may want to try emailing two to three times per week and see how that goes.

Return Path researchers have been looking at the costs associated with email fraud, and one of the big findings is that only about one third (32%) have earmarked securing their email channel as a top priority -- despite large businesses spending more than $3 trillion each year to fight phishing, and that email read rates drop by at least 18% after a phishing attack.

What does Brexit mean for the UK's digital advertising industry? Tim Elkington, chief strategy officer at the IAB UK, believes experience from the not-too-distant past might help provide some reassurances. "Industries where it's very easy to measure sales, where you can demonstrate ROI quite quickly, are probably the sorts of industries that will be most resilient," he said.