Today the DMA announces the introduction of an additional compliance audit for all companies that buy and sell data. In line with the DMA's drive for the highest standards and a responsible approach to data-driven marketing, the audit has been introduced to provide additional assurance to brands and reinforce the importance of only working with DMA member companies.

The fifth annual "Consumer Views of Email Marketing" report from Mapp Digital found that 98% of consumers ages 18-64 check the email address where they receive marketing emails at least one to three times per day, while 28% say they check email between four and 10 times a day. A total of 32.9% of respondents said they check in on their email actively throughout the day.

With the recent update of Google's Gmail Android app, customers were given greater control of their mailbox on their personal devices. Blocking a sender means all future mailings are instantly moved to the spam folder. It is essential to ensure that your participants actually want to receive your messages. Personalisation and relevance are crucial. There is nothing to lose.

The regulations will have a massive impact on your marketing data and what you can do with it, and will dictate a significant overhaul in how you engage existing and prospective customers. If you step out of line, your organisation could be hit with a fine of up to EUR20 million. That's 20 million reasons why it's important to prepare for the changes now -- or risk running into disaster later.

Donald Trump's email marketing campaign is outperforming Hillary Clinton's by 12.9 points to 11.0 across six separate marketing parameters, fuelling the surge in small-dollar donations to the Republican candidate, according to new research by email service provider, Mailjet. Its UK researchers examined emails sent by both campaign teams over the course of the last two months.

Email marketing has become a mainstay for any business aiming to reach out to its customers, holding the potential to cheaply and effectively reach thousands of potential shoppers at the touch of a button. If not done correctly, however, it also holds the potential to damage a business's reputation and alienate customers who are already loyal to a brand.

UK spying agencies illegally stored data about the country's citizens, according to a new judgement. The Liberal Democrats said the findings showed that as well as intruding on privacy, Britain's agencies were wasting resources. "Every pound spent monitoring people's emails, text messages and calls is a pound taken away from community policing," said its home affairs spokesperson.

The Common Thread Network is a new and vibrant network which currently links up 20 data protection and privacy authorities in Commonwealth countries spread across all the continents, a network also expected to continue to grow and reach out to many more authorities from the different nations of the Commonwealth.

Cath Kidston's collaboration with Disney has been hotly anticipated, mainly due to a carefully planned marketing campaign centred around messaging to its email customer base. Choosing to release its Winnie the Pooh designs first, with the rest of the collection set to follow in the coming months, it meant that the brand could successfully build hype and anticipation.

The United States Department of Justice has asked the nation's Second Circuit Court of Appeals to reopen its three-year-old case attempt to have Microsoft hand over e-mails stored on servers in the Republic of Ireland. At the same time, the Department has dropped more than a hint that Google's in the cross-hairs.