No matter how many new communication channels have entered the workplace over the past several years - from instant messaging to text messaging - email has persisted as the killer app in many enterprises. What's changing is how important mobile support for the ubiquitous email platform has become to the business user.

White-collar workers say they are spending 17% more time this year checking email, on average, compared with last year, according to recent research from Adobe. The report was based on data from a survey of more than 1,000 white-collar workers in the United States. Respondents say they send 19 work emails, on average, on weekends and that they read 29 work emails on weekends.

Yahoo has today reversed its decision to prevent Yahoo Mail users from being able to automatically forward their emails to another address -- a key feature that makes leaving one email service for another an easier process. Earlier this month, Yahoo Mail disabled this now-standard feature for email services, claiming that it was "temporarily" disabled while "under development."

More than 40% of marketers are using apps to build loyalty, and about the same percentage are using them to drive sales. When gauging effectiveness in terms of driving revenue, mobile apps were fourth on the list of channels. Apps were surpassed by the overall efficiency of display advertising, social media marketing and email marketing.

Time and resources -- marketers always seem to be running out of both. Thankfully, email marketing workflows can help you conserve both hours and manpower, provided they are used correctly. Workflows are a series of emails that are automatically sent to subscribers based upon their behaviour. Think of it like an automated "if this, then that" flowchart.

"If we want to continue to trade with the rest of the EU we must meet all the regulations of the GDPR. Don't forget, the UK had a lot of input into setting up GDPR -- let's not complain about it! It's a good ethical process that ultimately helps consumers and marketers alike."

"Don't be the only Trump supporter in your neighbourhood without a sign!" urged the message -- although it seemed frankly unlikely that anyone else in Finchley would have one. Should I put a "Vote Trump" sign up? I mused. I already had two signs attached to my gatepost -- one in support of my children's school summer fair, and the other urging locals to help the homeless in Barnet.

For 10 years, email has remained at the top of the ROI charts in our annual Email Marketing Industry Census. Interestingly, though, email marketing budgets have hardly shifted in that time, remaining around 15% of overall spend. So although it seems like email is working well, companies are not increasing investment in the channel.

Yahoo has had to weather a whole slew of bad headlines of late, many of its own making. Finally, many of us who have had a Yahoo Mail account for decades have had enough. Who needs Yahoo with its butterfingered ways with data and chumminess with the NSA? Who knows whether it will even survive intact when (or perhaps if) it is taken over by Verizon.

Government departments that fail to implement adequate cyber security measures are to be named and shamed by the UK's new National Cyber Security Centre (NCSC). As part of its active defence programme, the NCSC has mandated that all government bodies should implement the domain-based message authentication, reporting and conformance (Dmarc) protocol.