A global survey carried by MarketingProfs shows that once again email is the king of ROI, this time alongside social media, with a greater proportion considering each channel "good" or "very good" than any other.

The power of email means it's going nowhere, according to Business2Community -- and that power resides in its ability to make subscribers feel they are being catered for, rather than sold to through refining lists down into segments.

Too many people are receiving too many emails -- that assumption is backed up by many research studies. According to Inc, however, it provides an opportunity for smart brands to tailor messages and optimise sending frequency to ensure that people do not feel bombarded.

it may come as a surprise that two in three people like emojis, but only 6% hate them, BizReport reveals. However, read and open rates do not always go up. Valentine's lips recently showed a good lift in opens and reads, according to Return Path figures. However, New Year messages with a champagne glass emoji failed to show a lift.

The UK Government will now charge nearly GBP6 to answer visa queries via email, "The Independent" reports. The move comes as handling visa enquiries has been outsourced to a private sector company.