Mark Runacus, chair of the DMA board, blogs in "Campaign" to remind marketers that if they think GDPR is the end of the world, they may be in trouble as a company. He believes this is because companies that truly prioritise the customer's privacy will be trusted back in return. Those that do not will not gain consumers' trust.

There's an inverse relationship between sending email and revenue, according to Marketing Land. With the average inbox receiving 112 emails per day, subscribers are turning away from brands that bombard them with untargeted messages.

Rather than batch and blast, Marketing Land suggests email marketers take time to plan and get organised. Planning campaigns can be made a lot easier if they are targeted and use automation to move customers along the purchase path.

An email start-up is launching a service that lets consumers check out within an email, Fast Company reports.

Email marketers are finding it difficult to align their priorities with their company's and reveal in research, reported on by BizReport, that they have too many data points to retrieve clear analytics from.

Giving potential subscribers many opportunities to sign up and strong welcoming messages are among the top tips that Marketing Land passes on to grow email lists sustainably.

SearchEngineJournal has some useful advice for those who find their content is being read but email lists are not growing. Switching to another form of content, such as Infographics, can be a good way to convey that it's so valuable a reader should sign up for more.

Gizmodo has an embarrassing quote for Theresa May on the eve of the election. The Prime Minister is standing on a strong anti-terror platform, but is quoted as having opposed a previous Labour government wanting to have the power to read a suspect's emails.

One of the traps email marketers can fall into is thinking they should build a huge list and then segment it. Personalisation should start from the beginning, Business2Community insists.

Email marketers at retail brands are feeling increasing pressure to keep pumping out emails, even though they know this could lead to a rise in unsubscribe rates, BizReport warns.