No pain, no gain. That's the message from eMarketer, which reveals that content marketing is the most effective means of building up an email list, but it is also the most difficult.

Gloucester City Council has been fined GBP100,000 for allowing email data to be stored in such a way it was susceptible to a malware attack that stole private information about council workers, the ICO has revealed.

A new leadership team at the Federation of European Direct and Interactive Marketing (FEDMA) has been announced. Chris Combemale, CEO of the UK's DMA Group, and Dr Sachiko Scheuing, European Privacy Officer of Acxiom, have been named co-Chairs, the DMA reports.

If budget and time are a constraint, don't worry, "Marketing Land" has some tips on how to make incremental advances in email campaigns that will let you learn how to improve one step at a time.

An IT boss who threatened he would sack staff for voting Labour has apologised. The email was supposed to be 'banter,' but has been widely reported across the UK media, including "The Mirror."

A GetResponse study, reported on in Small Business Trends, shows that email is the number one choice for the channel most companies are preparing to spend more on this year. Social media advertising followed up in second place.

"Practical eCommerce" serves up a timely reminder that there are lots of considerations in any email campaign, but the three main KPIs that are always worth keeping a close eye on remain open rate, click-to-open rate and click-throughs.

One of Britain's best-known businesswomen, the founder of The White Company chain of stores, has admitted she needed counselling to help with her insomnia and her tendency to stay glued to email. Chrissie Rucker explained that being helped to manage her lift involved being taught that it was OK not to be constantly up to date with emails, "The Times" reports.

DM News has an interesting interview with the guys at Cheetah Digital, as the company changes its name from Experian Marketing Services. Questions over the move were raised internally, as it reflected one Experian purchase over others, but the external recognition was hugely influential is sticking with the Cheetah name.

Was it an email about when employees could and couldn't have sex with one another that finally pushed Uber to consider a leave of absence for embattled CEO Travis Kalanick? Recode prints extracts from an email the boss sent to employees reminding them to ask one another before hopping into bed and to refrain from ever sleeping with anyone in their chain of command.