Despite a veto threat issued by the White House, the U.S. House of Representatives voted to greatly increase the barriers for Syrian refugees to enter the United States. The bill would require the director of the FBI, the secretary of Homeland Security and the director of national intelligence to sign off that every refugee being resettled in the United States poses no threat. The bill also had the support of almost 50 Democrats.

According to Politico, two-thirds of young people who use Snapchat are likely to vote. The potential of Snapchat to influence or add to the political discussion has been noted by former Obama official Jim Messina: “I now think the most important technology for millennial voters is Snapchat.” Snapchat political advertising is still very small compared to other social giants like Facebook, but as candidates get on the app, we could see dollars shifting to the social platform.

Israeli marketing firm Ubimo is adding an additional layer of precinct-level data to its ad targeting platform. Ubimo offers a platform for app-advertisers, as well as a data management platform (DMP) for targeting. The company, focused mostly on the U.S. market, offers data that will allow advertisers to know the best time to show an ad. In an election year, Ubimo is doing its best to stay on the bandwagon and reap the benefits of the political marketing season.

Much of Donald Trump’s publicity has been earned media, or in other words, he hasn’t really spend much money at all on advertising. That was especially the case when he hosted "Saturday Night Live" a couple weekends ago. Gov. John Kasich and Sen. Lindsey Graham have now made equal opportunity demands to the FCC, saying that the 12 minutes and change that Trump was on NBC gives them the right to the same amount of airtime.

Bobby Jindal, governor of Louisiana, has decided to drop out of the race for the Republican nomination. The number of Republican candidates now totals 14. He tried to appeal to Far Right conservatives, without realizing any significant traction. He barely hit the 1% mark in polls, and his campaign has a measly $261,000 in the bank as of the start of October.

Jeb Bush has been losing out to Marco Rubio as far as advertising goes. The Bush campaign is spending $5 million more on cable, broadcast and radio ads in the first four primary states than the Rubio campaign. But it is not getting as many ads on the airwaves. The cause here is that candidate dollars go much farther than super-PAC dollars, and Bush's PACs have been largely footing the bill when it comes to advertising. In Iowa and New Hampshire, ad rates for super-PACs can be up to almost 1,000% that of what campaigns pay.

Donald Trump has previously said he would be open to closing down mosques across the United States in conjunction with the fight against ISIL. He repeated his call for additional probes into mosques following the attack in Paris, saying: “A lot of talk is going on at the mosques.” This comes on the heels of numerous Republican governors saying that they will push to stem the flow of Syrian refugees to the U.S.

There is an ongoing effort in the U.S. Congress to halt the President Obama’s plan to take in 10,000 Syrian refugees. Republicans want to immediately halt Syrian resettlement in the United States because they believe, contrary to White House officials, that there is no way to accurately screen everyone coming in. On Sunday, the White House said it plans to continue with its refugee program.

On “Meet the Press” this weekend, Jeb Bush was asked whether he thought Donald Trump and Ben Carson could deal with the ISIL threat, saying: “The words I hear them speaking give me some concern.” Bush also took a swing at Hillary Clinton disparaging her comment that the U.S. should not take a leadership role in the fight against ISIL.

The Clinton campaign has added a New York-based creative advertising agency to its marketing team. The company, Droga5, made the last four Clinton ads specifically targeting women, according to people appraised of the information. Droga5 has been involved with the Clinton Foundation and worked with the 2012 Obama campaign on an online video.