Cricket Wireless launched "Dinnertable," a TV spot promoting its $45 a month unlimited wireless plan. The ad shows a teen texting at dinner. Nothing out of the ordinary happens, until she jumps atop the table and sings "Respect," as in respect from her wireless carrier. First off, Mom and Dad most likely pay the girl's cell phone bill and second, the song is outdated for a teenager to spontaneously belt out. See the ad here. Element 79 created the ad and PHD handled the media buy.
JetBlue launched two animated TV spots, "Seat Monster" and "DVD" that showcase why the airline is better than its competitors. Leg room is important for most people; since I'm vertically challenged, I always have leg room. The first spot features a tall man who's confined to cramped quarters while he vigorously works on his laptop. The man seated in front of him moves his seat back, swallowing the man, digesting him, and spitting him out into a JetBlue aircraft, where leg room runs wild. See the ad here. A woman brings a portable DVD player on a flight, which draws attention -- and attempts at friendship -- from her fellow flight mates. This wouldn't be a problem on JetBlue, where passengers have can watch TV on their own individual screens. Watch the ad here. JWT New York created the campaign and MediaCom handled the media buy. Blacklist produced the ads.
Pepsi launched a baseball-themed TV spot to promote itself as the official soft drink of Major League Baseball. The ad is part of the brand's "Refresh Everything" campaign and is reminiscent of a Super Bowl spot from earlier this year. The same song and split screen concept is used, but this time, shots of memorable baseball moments are highlighted. It was great to see Mr. Met from yesteryear make an appearance. Be on the lookout for Ken Griffey, Jr., Jose Reyes and a Yankee love fest that includes Mickey Mantle, Joe DiMaggio, Babe Ruth, Derek Jeter and Yankee Stadium, old and new. Watch the ad here. TBWA/Chiat/Day Los Angeles created the campaign and OMD handled the media buy.
ESPN launched a great SportsCenter spot starring St. Louis Cardinal's first baseman Albert Pujols that plays off one of his many nicknames, "The Machine." Anchormen Steve Levy and John Anderson spot Pujols in the ESPN copy room, making copies. They refer to Pujols by his nickname "The Machine," a moniker he strictly denies. "I'm not a machine, I'm just Albert," Pujols says, through his Terminator-esque point of view. The spot ends with the copy machine asking Pujols, "why didn't you eliminate them, Albert?" Good stuff. See the ad here, created by Wieden + Kennedy New York.
Another strange online video debuted from Ray-Ban and its "Never Hide" campaign. An oversized ball of yarn is offloaded onto the hilly streets of San Francisco. Two friends hold one end, while the ball takes the hills of San Fran surprisingly well, even when its path is re-routed when hit by a truck. The more it unravels, the dirtier it begins to look. Oh, and the yarn's surprise center happens to be a Ray-Ban-wearing guy, whose yarn matches his sunglasses. See the video here and a poster here. Cutwater created the video.
The One Club launched a pair of print ads in trade publications to promote a new award that will be distributed tonight at the One Show awards. The "Green Pencil" honors "the one piece or campaign that best represents the highest standards of excellence in the field of environmental advertising." Ad copy is tongue-in-cheek, stating that the award is "only self-serving if you're a planet" and marks "the only time creatives will be rewarded for recycling ideas." And the award itself is crafted from recycled glass! See the ads here and here. BooneOakley created the campaign and media buying was handled in-house.
VERSUS launched two additional TV spots promoting its coverage of the NHL Stanley Cup playoffs. "One Second" is all it takes to dramatically change the course of a game. This spot intersperses game highlights with copy describing the amount of time it takes to make the playoffs (six months) and how long it takes to make history (one second.) Watch the ad here. I really like "Sudden Life." The ad begins with varying shots of players for the Pittsburgh Penguins; they're clearly angry, frustrated and readying to accept an overtime defeat. Then the magic moment arrives: the Penguins score the winning goal and the bench erupts with excitement. "One second can turn sudden death into sudden life," ends the ad, seen here. The Brooklyn Brothers created the campaign.