• by Joe Mandese  @mp_joemandese, May 8, 2009

Yep, you guessed it, it’s Kellogg Co. and Leo Burnett. Kuthy, who used to work at Burnett, recalled the origin of that relationship, which began with a meeting between the two founders: W.K. Kellogg and Leo Burnett, who agreed that as long as they headed their respective companies, they would remain advertiser/agency partners.

Well, that relationship has long survived those company founders, and Kuthy said it was for two simple reasons: mutual trust and mutual respect.

“It gets back to that marriage concept,” Kuthy said.

Or as Tony might say, it's a greaaaaaaat concept.