• May 12, 2009

Target hopes to gain a little more attention for its charitable initiatives, and has launched Bullseye Gives, a special Facebook page that invites people to vote on how the Minneapolis-based retailer should allocate $3 million among ten leading charities. (The company gives away $3 million each week.)

Target will base its funding allocation on the percentage of votes received. People can vote once a day through May 25 on the company's Facebook page, choosing among the Parent Teacher Association, Feeding America, the Salvation Army, American Red Cross, National Parks Foundation, Breast Cancer Research Foundation, St. Jude Children's Research Hospital, Kids In Need, Operation Gratitude, and the HandsOn Network/Points of Light Institute -- all of which have received Target contributions in the past.

Voting is updated in real time, and a spokesperson says in the first two days, it has received over 21,000 votes.--Sarah Mahoney