Frontline Plus is the exclusive sponsor of the DogTime network's new "Save A Dog" Facebook application at http://apps.facebook.com/save-a-dog/.
Users earn points by selecting one of the
actions presented (for example, "foster a dog" or "walk your dog"). For every 2,500 points earned, DogTime donates the financial equivalent of a cup of food to RescueGroups.org. Frontline has a banner
ad on the site and users are invited to download coupons.
The launch of the app will be supported by a million ads a month on Facebook and on DogTime network sites as well as Twitter feeds.
DogTime will also syndicate a content article on the program across its hundreds of sites and blogs. It will be promoted in its opt-in, consumer newsletter (30,000 subscribers), and DogTime will
invite 360 bloggers to write about the program. Its cause-related partner, rescuegroups.org, will promote the app to its 3,000 affiliate organizations (such as dog shelters).
Frontline Plus is
the app's exclusive sponsor until Sept. 30 as part of a larger integrated media package at DogTime.--Tanya Irwin
advertisement
advertisement