Commentary

Bradley and Montogomery - Microsoft Windows Internet Explorer, "History of the Internet"

Bradley and Montogomery
Microsoft Windows Internet Explorer, “History of the Internet”
http://www.microsoft.com/windows/internet-explorer/nethistory
Finalist Video: Standalone Video


For the launch of Microsoft's Windows Internet Explorer 8, Bradley and Montgomery created a series of Web-only videos featuring comedians and Web personalities like the Ninja from "Ask a Ninja" to describe the "History of the Internet." The series, which was actually created as an introduction for the official release of IE 8 at the Mix 09 conference in Las Vegas, quickly became a huge hit on Twitter, appearing at one point as one of the 10 most tweeted items of the day. From there, it received mentions on several major tech pubs, including CNET, ZDNet, Gizmodo and the LA Times. With no money spent on its introduction, the "History of the Internet" eventually garnered over a half a million views.

 

Bradley and Montgomery: Mark Bradley, Scott Montgomery, Principle; Ben Carlson, Chief Strategy Officer; Lisa Diederich, Account Manager; Brian Harris, Writer; Craig Moore, Rachel Frederick, Art Director; Jason Pitman, Web Designer; Nakia Rinehart, Producer.

Next story loading loading..