The home improvement center continues to revitalize its Creative Ideas brand with the addition of tools that let proud homeowners showcase their projects, from weird to semi-pro. The clean design and simple organization reinforce the brand message while helping consumers find the information they seek, or encouraging them to browse the galleries. Project journals highlight products available in the stores, providing valuable consumer recommendations, while professionally produced articles mingle with user-created stories to make customers feel part of the brand.
Lowe's: Sandy Culver, Director of Affinity and Education Program; Matt Mitchell, Digital Editorial Manager. Tribal DDB: Tiffany Dundon, Account Director; Heather VanStechelman, Account Supervisor; Jim Kim, Associate Creative Director; Matt Metropolis, Art Director; Sam Spicer, Senior User Experience Architect; Lee Reeves, Lead Developer; Paul Dain, Technology Director; Jacob Rice, Project Manager; Zulema Ortiz, Web Developer; Pluck Enterprise: Marc Medrano, Senior Engagement Manager; Hunter Sinclair, Senior Solutions Engineer; Erik Noble, Senior Solutions Engineer.