Top 10 DMAs in which reside adults who bought furniture as a result of mail advertising:
1 New Orleans
2 El Paso, Texas
3 Jacksonville, Fla.
4 Orlando/ Daytona Beach/ Melbourne,
Fla.
5 New York
6 Baltimore
7 Dallas/ Ft. Worth
8 Harlingen/ Weslaco/ Brownsville/ McAllen, Texas
9 Buffalo, N.Y.
10 Fresno/ Visalia, Calif.
Source: Scarborough
Research, www.weknowthelocals.com