Top 10 DMAs in which reside adults who spent more than $100 on children's clothing in the last year:
1 Des Moines/ Ames, Iowa
2 Salt Lake City
3 Charleston/ Huntington, W.Va.
4
Indianapolis, Ind.
5 Greensboro/ High Point/ Winston Salem, N.C.
6 Kansas City, Mo.
7 Washington, D.C.
8 Memphis, Tenn.
9 Detroit
10 Atlanta
Source: Scarborough
Research, www.weknowthelocals.com